2010 Search Marketing Spend Trend Survey

On February 11, 2010
7

Despite a global recession, budget investments for search engine marketing continue to grow year after year. Many experts predict that spend on search engine marketing (SEM) activities will double in the U.S. from $13 billion in 2009 to $26 billion by the year 2014.

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Is SEO Dead? Nope, It Has Just Come Full Circle!

On February 10, 2010
4

Do I think the days of easy manipulation via links are gone? You betcha! Do I think SEO will require more "marketing" knowledge, not link algo manipulation? Oh Yeah!! On that point I'm of the opinion that third-generation SEO ("the blogging linkerati") is dead; "on-page" algos are still important because they are tied to query relevance, and unwanted manipulation using text makes it easier for search engines to determine intent.

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Interview with Megan Leap, Online Marketing Manager at Ion Interactive

On February 8, 2010
2

Megan LeapAs ion interactive's online marketing manager, Megan Leap manages webinar, social media, search and email campaigns. She has extensive experience in conversion rate optimization and social media marketing, and when not championing high-ROI online marketing strategies, can be found running marathons across the U.S. She is also a frequent contributor to the Post-Click Marketing Blog.

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Is There Value in Blog Comments, or Are They All Spam and Trolls?

On February 5, 2010
9

Are blog comments all spam and trolls?

My friend Jessica, who has been blogging since at least 2006, warned me the other day that as my blog gets more popular, the comments will get progressively more annoying, truculent and even abusive. Though she is young and lovely, she said this with the tone of a knobby old seer. I chuckled nervously and tried to dismiss her prediction—I love my blog commenters—but I wasn't sure how to respond.

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Getting Social with SEO and the Twitter Quandary

On February 3, 2010
1

Blake BowyerBlake is a social media marketing enthusiast and Media Program Analyst at D.C.-based EyeTraffic Media, a digital marketing firm specializing in top-notch online campaign execution and measurement. You can find them at eyetraffic.com and follow them on Twitter at @EyeTraffic.

Join the conversation, but don’t try to dominate it for search’s sake.

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Social Media Interview Series: Chris Brogan

On February 1, 2010
5

Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies. Chris is also co-author of the book Trust Agents, with Julien Smith.

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Google: The King of Disruptive Technology

On January 29, 2010
5

I discovered the term "disruptive technology" while dabbling in day trading. Basically it's a technology or business that enters a space and disrupts the current sales and business model -- these days, almost always using technology as a catalyst. I actually did some trading in these stocks, and here's a tip: When it seems the price is stupid ... it is!

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On the Failures of the iPad & the Pleasures of Being Bored

On January 29, 2010
2

I didn't want to write about the iPad this week, but now I want to write about the iPad this week. Though I am not a gadget person, it was difficult to ignore the onslaught of buzz and anti-buzz that swarmed Twitter on Wednesday before, during and after the unveiling of the iPad. Maybe I gravitate toward snarky (wise) people, but the sentiment from my view was overwhelmingly negative, especially if you count "wings" jokes as negative.

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