Rupert Murdoch's Crazy Old Man Syndrome, or Why Can't News Find a Business Model?

On November 13, 2009
1

This week, another chapter in the slow-motion car crash that is the decline of the news industry (excuse me while I mix my metaphors; I’m working on reduced brain cells today): Rupert Murdoch announced that News Corp. will consider moving its websites to a paid subscription model and voluntarily delisting them from Google—equating search engine listings to plagiarism. In an interview with Sky News (video clip below), he also claimed that “fair use is illegal,” a move Cory Doctorow called the “loonie cherry atop a banana split with extra crazy sauce.”

Read More

Best Keyword Ranking Tools for SEO

On November 12, 2009
17

Most SEOs use keyword ranking tools to track where their pages are ranking in the SERPs for target keywords. It gives them an idea how well their optimization efforts are faring against the competition as well as how well those rankings are progressing over time. Now even though rankings without traffic and conversions are meaningless, it all starts with rankings. If your pages don’t rank, nobody finds them. And the higher you rank, the more potential traffic you can grab.

Read More

The Week in Search: Even More Ways to Brainstorm Blog Posts

On November 6, 2009
1

I'm sort of surprised that I've never linked to Chris Brogan's blog in a Friday roundup before, since I'm a regular reader. Maybe because his posts tend to be short, to the point and difficult to disagree with, and finding something to disagree with is one of my top ways of brainstorming new blog posts.

Read More

5 SEO Myths Busted

On November 5, 2009
22

SEO Myth

SEO is rampant with misinformation, speculation and myths about SEO. But that's the nature of the game, right? Since nobody but Google knows for certain which 200 plus ranking signals comprise the Google secret algorithmic formula, we're left to speculate. However, there's gross misinformation, complete speculation and then there are theories put into practice tested and proven to return results with some degree of reliability.

Read More

New White Paper: Four Steps to Better Keyword Grouping

On November 4, 2009
0

We're offering a new free white paper for download: 4 Steps to Better Keyword Grouping. This is a focused, tactical white paper offering clear and actionable advice to help you achieve more effective and profitable keyword segmentation for search marketing.

If your keyword grouping strategy could use some polishing—or you're not even sure where to start—this white paper is a must-read. Here's an excerpt from the new paper:

Read More

Improve Your Paid Search Performance by Addressing These 5 Common PPC Mistakes

On November 3, 2009
6

For many online marketers, pay-per-click advertising is a relatively complicated marketing tool with a lot of moving pieces. Maybe that’s an understatement, but with so many moving pieces, it is commonplace to let certain strategies and best practices fall through the proverbial cracks. Admittedly, a lot has been written on PPC mistakes. But that is just further proof that so many advertisers are leaving money on the table and need to be reminded how they can step up their game and improve their PPC performance.

Read More

Pages

WordStream Awards: