Designing and Maintaining Scalable Information Architecture

On December 2, 2009
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There is a faction in the industry pushing SEOs toward developing websites with the main emphasis being search engine rankings. Sorry, last I looked search engines don't buy things—people do! Your target audience has been lost when you focus primarily on search engines. It seems to me, especially where links are concerned, SEOs have become search-engine-centric.

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Link Building Experts Interview Series: Julie Joyce

On November 30, 2009
2

Julie JoyceJulie Joyce is the cofounder and director of operations at the link development firm Link Fish Media, Inc. Headquartered in Greensboro, NC, Link Fish Media specializes in building links for the most competitive industries.

On the Link Fish site, you talk about the importance of "managing your links." What does link management entail?

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Link Building Experts Interview Series: Wiep Knol

On November 23, 2009
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Wiep KnolWiep Knol is a link marketer from the Netherlands. He learned about online marketing during his study in 2004, and was hooked instantly. Two years later, he was hired to set up a link marketing service at Tribal Internet Marketing. Now, Wiep works as a partner for LinkBuilding.nl, and he runs a few other online projects as well. 

Want to read more? Check out Wiep's link building blog, or follow him on Twitter.

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Twitter's New Retweet Feature: Yay or Fail? (Please RT)

On November 20, 2009
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Retweet week trending topics

It's finally Friday, folks, and this week's roundup is all about IMAGE SWIRL!

Just kidding. Who cares about Image Swirl? This week's roundup is all about the retweet. Twitter has completed the rollout of its new formalized retweet feature. I want to say that I haven't seen so many people tweeting about the same thing since Michael Jackson died, but the trending topics indicate otherwise. I guess it's just my dweeby search marketing list.

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Using Google Analytics Benchmarking to Improve Your Website

On November 18, 2009
1

A few years ago, Google Analytics added benchmarking, allowing site owners to compare their own sites to others in the same category. Of course, many sites fit into more than one category, and to enable benchmarking, you must first enable data sharing from within your analytics settings. Using my art blog, ArtNewYorkCity.com, I wanted to see how well it performs against other blogs in its category.

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