Bad Keywords? It's Not Them. It's You.

On May 11, 2009

no bad keywords, just bad SEMsI read a blog recently about "bad keywords." The blogger concluded that some keywords are just no good for search. His advice to readers was to purge your poorly performing PPC campaign of all these nasty keywords and banish them forever because they'll never work, never convert, never love you back no matter what you do. They're the equivalent of keyword delinquents, rotten to the core.

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Cluetrain Plus 10 - Thesis 66. Both of Us Are Sick to Death of Getting Our Information by Remote Control

On May 7, 2009

There is a very interesting project underway over at Cluetrain Plus 10 where bloggers are creating content to speak to the 95 theses enumerated in the book. A bit late, I’ve decided to take a swing and offer something to the project (it’s a very cool idea; if you haven’t yet, hop over and check out some of the people who’ve contributed; lots of great stuff). Anyway my question is 66: 

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Brand Query Management: Make Sure Your Brand Rules the SERPs

On May 5, 2009

Brand Query Management is about seeking to influence and control the first page search results for brand-related queries (a search for your company, product or service). A company's brand is one of its most valuable assets. So brand query management is a means of both enhancing and protecting that asset.

Why is Brand Query Management Important?

When searchers run brand queries, it's important that your brand has a strong presence in the SERPs. Having a strong brand query provides the following benefits:

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Finding Keywords On the Cheap

On May 4, 2009

This article won a SEMMY for best PPC article 2010.

I love log files, analytics, and looking in your own backyard for PPC keyword strategies. I think your own site's keyword database is the best and purest (though not the only) place to start your keyword research. Your site's keyword data offers you three things: relevance, accuracy, and relevant accuracy.

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Launching a New Website? Query Analysis Can Make the Difference Between Thriving or Diving in the SERPs

On April 27, 2009

One of the best ways to conduct keyword research is to explore your website’s data files. By looking at the search queries your visitors used to find your website, you discover new, proven keywords to optimize for.

But what if you're a brand new website with no search data and you want to target a new query space? How do you find the right keywords to build your list around?

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