7 Data-Backed Tips for AdWords Ads that Work Right Now

On June 14, 2017
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PPC advertisers said farewell to standard text ads last year and we began preparing for the new age of Expanded Text Ads (ETAs).

A lot has changed since Google first started selling text ads way back in the 20th century. Technology is better. The way people search has changed. And, perhaps most importantly, we're now in a mobile-first world.

All of this meant it was time for some major changes to AdWords. So text ads that used to look like this:

non expanded text ad

Have evolved into today's expanded text ads:

expanded text ad example

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7 Time Management Shortcuts for Marketers Who Can’t Write

On June 8, 2017
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Marketing today is writing – whether you like it or not.

Ten new ad headlines are due. 4,000 words on the topic du jour are needed by 5 pm. And all you can do is stare at a blank screen. The blinking cursor on a fresh white page, mocking you.

Putting the proverbial pen to paper can be tricky for many. Even the most seasoned writers have days when the Words. Just. Won’t. Come.

But here’s the deal: Writer’s block is a myth. It only happens when you’re not prepared. When you’ve failed to put in the time getting organized. And figuring out exactly where you need to go next.

time management hacks for writers

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We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]

On June 6, 2017
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Here at WordStream we have access to a ton of ad data thanks to our free tools and client base. We’ve analyzed over $60 million in AdWords ad spend. And we love to play around with that data, giving you performance insights like average click-through rate, conversion rate, cost per click, and cost per conversion across all different industries.

But one thing we had never looked at before was the ad text itself. Obviously, all of us folks on the content team are obsessed with words. So we got to thinking: What are the actual WORDS that go into really great, super-high-CTR ads in AdWords? And while we’re at it, what about stuff like numbers and punctuation marks? What are the best CTA’s?

best ads adwords guide header image

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How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money

On June 5, 2017
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Instagram Ad Statitics

“Since 2015, you can use a basic toggle in the Facebook Ads Manager platform to choose to show your ads on Instagram,” Masek added.

As a result, Patrick Havey, social media manager at digital marketing agency Passion Digital, said it can be tempting to treat Instagram ads the same as Facebook ads.

“However, despite both now copying each other’s features – The Great Storification, anyone? – users still engage with the platforms in different ways,” he said.

And therein lie some opportunities for savvy marketers.

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