We keep it no secret around here that Google search is big business. With a healthy majority of the search market share across the globe, it’s critical for businesses to be present and successful when their prospects are searching on Google.
But as large as the search giant is, it’s not a monopoly on the media your customers consume!
Google’s most obvious competitor, Bing, makes up roughly 1/3 of the US market share. Showing up on the Bing SERP is certainly important in its own right, so you can reach those 5 billion searches a month, and advertising on Bing has plenty of additional benefits.