We’ve already talked broadly about some of the new AdWords (and AdWords related) features revealed this week at Google Marketing Next. The event featured a bit of everything, from shiny new toys (circuit boards! New Google properties! Voice stuff!) to puppies.
Unfortunately, despite fanfare and legitimate use cases for everything revealed, most AdWords advertisers aren’t going to notice the new stuff at their disposal.
Come December, though, every single one of us will come face to face with “the new AdWords experience,” the pet name Google’s given to their complete overhaul of the AdWords user interface.