scarcity marketing Pappy Van Winkle
December 12th, 2018

As marketers, every day we aspire to put our products and services in front of as many eyes as possible. We look for ROI on reach, engagement—any edge we can get in spreading the word.

Over the past few years, there’s been a trend of marketers trying to “eliminate friction” in an effort to attract consumers through convenience and accessibility. This has brought us new innovations like...

automated ad extensions sitelinks
December 12th, 2018

Ad extensions are the perfect sidekick to ad copy: they can direct the user to a better landing page, they give context on pricing or offerings before the user clicks and costs you money, and they can facilitate conversation without ever making the user land on your landing page. Google knows the value that extensions bring to advertisers and will sometimes...

Facebook ad targeting options infographic
December 10th, 2018

Picture it: It’s the summer of 2016. The Warriors have blown a 3-1 lead to the LeBron James and the Cavs. Nobody wants to talk about anything that doesn’t involve Alexander Hamilton rapping about taxes. Two bros just dropped a song called “Closer,” and it’s starting to get on Allen Finn’s nerves.

Oh, and WordStream published the...

working at digital marketing agency
December 7th, 2018

If you’re operating a growing PPC agency, you know that there are rarely enough hours in the day. Coordinating calls, launching new campaigns, pacing budgets – the list goes on. And on top of all you have to do just to maintain your current business, there’s the hurdle of prospecting and onboarding new clients.

Creating proposals from scratch can be a cumbersome process that can take...

cognitive biases compromise pricing
December 6th, 2018

As human beings, we tend to think we are perfectly rational beings. We aren’t – at least that’s what decades of cognitive research has shown.

Research has shown that simple, seemingly innocent tweaks can significantly influence the choices that consumers make. These simple tweaks can significantly influence decisions thanks to cognitive biases, which are common mistakes in reasoning...

social media metrics referrals from social
December 5th, 2018

Let’s face it: If you’re running paid campaigns on social media, your boss is always going to be asking you about your social media metrics. “Are they improving?” “What are we tracking?” “What should we be tracking?” “Why?”

If all of these questions are making your head spin, you are not alone! With so many metrics out there, it can hard to decipher which ones are most critical...

top 2019 ppc trends
December 4th, 2018

WordStream partnered with Search Engine Journal to find out what PPC experts are predicting for 2019. Below is an excerpt of the top 10 trends that 28 industry leaders expect to see next year – the top trends that marketers like you should jump on in 2019. Want to read the complete list, featuring insights from each of these 28 experts? Click here to download the...