Chatbot Marketing Phone
September 14th, 2018

Unless you’ve been hiding under a rock for the past year, you’ve probably heard everyone’s new favorite buzzword: conversational marketing. Selfie-vlogging chatbot companies have been throwing around this relatively broad term, and it’s gaining a considerable amount of attention— and, worse, misuse. If your skepticism is anything like mine, the one-size-fits-all, 10-minute six...

Google Analytics Phone
September 13th, 2018

If you use any kind of automation in your Google Ads or Facebook Ads account, you may have asked yourself recently: What does it mean when Google or Facebook says it's "Learning," and how can you avoid it?

Trust me, I get it – and I was searching the same thing just a few months ago. After extensive research and sifting through support docs, we’ve built up a strong understanding of what...

Get More Conversions
September 11th, 2018

Picture a faucet with a steady stream of water coming out. The water is pouring into a bucket, but the bucket is full of holes. Some of the water makes it into the bucket, but most of it is leaking through the holes, so you can never fill up the bucket. Now imagine the water is leads, and the faucet is PPC.

PPC will turn on that traffic and get those leads flowing down the pipeline, but...

google suspends tech support ads
September 10th, 2018

Every tech support professional has prescribed the same, simple solution at one point in their career – try turning it off and turning it back on again. The shamefully simple solution has mysteriously great results and can solve many a problem in our day to day lives. Unfortunately for them, Google may be borrowing a page from their book by restricting third-party tech support ads from its...

Inbound 2018
September 10th, 2018

While the majority of the WordStream squad was busy spreading the love at our decked-out #Inbound18 booth, certain among us were able to sneak away to the glorious world of Inbound sessions. And just like last year, this year’s sessions were chock full of helpful marketing stats—which, if leveraged effectively, can pay MASSIVE dividends as you continue to ramp up your strategy for Q4.


new exact match keyword rules in 2018
September 7th, 2018

Our poor words are often abused. A few years ago, the Merriam Webster Dictionary defined the word “literally” to mean figuratively. The next big craze was a Pumpkin Spice latte that apparently contains no pumpkins. And then a few weeks ago, we were told that the truth isn’t truth.

Definitions are changing over at Google too – yesterday they...