Lauren's desk
April 19th, 2019

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we talked with Lauren Gentile. Lauren’s...

Casper mattress image
April 17th, 2019

In college, my roommate had her mattress mailed to our apartment—which sounded weird, because how was that going to fit in a mail truck—and it showed up in a box. A full-size mattress was folded up and squeezed into a box and dropped off on our porch.  

Direct-to-consumer businesses are changing the game. For instance, if you were only able to buy a mattress at Sleepy’s or Mattress...

Facebook ad example
April 15th, 2019

Audience targeting is just what it sounds like: the practice of using data to segment consumers by demographics or interests in order to find the holy grail that is the right person on the right device at the right moment.

With audience targeting, you’re more likely to reach consumers interested in your products or services with relevant messaging. It also decreases the odds you’ll...

example of Instagram giveaway
April 11th, 2019

The current competitive landscape dictates that to survive, you must keep growing. And so businesses employ all sorts of strategies and tactics to sustain this growth.

One of the most historically successful and proven methods for growing small businesses has been email list building. That’s because having a quality email list offers lots of advantages. An email list...