The WordStream Blog

As a digital marketing specialist here at WordStream, I spend a large portion of my day auditing Google Ads accounts. Luckily, I enjoy doing it because it gives me the opportunity to help people who are passionate about their businesses see better performance out of their marketing.

While every audit is (and should be) unique, I’ve noticed a number of issues that seem to come up in the...

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we talked with Patrick Henry Carrera. As the...

There has been increasing interest in chatbots over recent years because of their ability to take on the burden of time-consuming business tasks. Now more than ever, there are benefits of adding a bot to your Facebook page in order to respond to customers quicker than ever and provide them with a high-quality service.

Ad extensions are the perfect sidekick to ad copy: they can direct the user to a better landing page, they give context on pricing or offerings before the user clicks and costs you money, and they can facilitate conversation without ever making the user land on your landing page. Google knows the value that extensions bring to advertisers and will sometimes...

As marketers, every day we aspire to put our products and services in front of as many eyes as possible. We look for ROI on reach, engagement—any edge we can get in spreading the word.

Over the past few years, there’s been a trend of marketers trying to “eliminate friction” in an effort to attract consumers through convenience and accessibility. This has brought us new innovations like...

It’s happened again – guess it was only a matter of time.

On September 6, 2018, Google announced changes to its exact match keyword targeting (yet again), this time to include searches with similar intent. Essentially, your ads can show up for searches which Google deems to be close enough intent-wise to...

Picture it: It’s the summer of 2016. The Warriors have blown a 3-1 lead to the LeBron James and the Cavs. Nobody wants to talk about anything that doesn’t involve Alexander Hamilton rapping about taxes. Two bros just dropped a song called “Closer,” and it’s starting to get on Allen Finn’s nerves.

Oh, and WordStream published the...

If you’re operating a growing PPC agency, you know that there are rarely enough hours in the day. Coordinating calls, launching new campaigns, pacing budgets – the list goes on. And on top of all you have to do just to maintain your current business, there’s the hurdle of prospecting and onboarding new clients.

Creating proposals from scratch can be a cumbersome process that can take...

As human beings, we tend to think we are perfectly rational beings. We aren’t – at least that’s what decades of cognitive research has shown.

Research has shown that simple, seemingly innocent tweaks can significantly influence the choices that consumers make. These simple tweaks can significantly influence decisions thanks to cognitive biases, which are common mistakes in reasoning...

Let’s face it: If you’re running paid campaigns on social media, your boss is always going to be asking you about your social media metrics. “Are they improving?” “What are we tracking?” “What should we be tracking?” “Why?”

If all of these questions are making your head spin, you are not alone! With so many metrics out there, it can hard to decipher which ones are most critical...