facebook f8 new advertiser features
May 3rd, 2018

Allen Finn

You might not have heard of F8, but the bespectacled architects behind some of your favorite ad platforms, plugins, and neat toys sure have. It’s Facebook’s annual developer conference where, for two days, people far smarter than me listen to other people far smarter than me talk about all the neat new things Facebook is working on.

While the mainstream...

call to action types on homepages
May 1st, 2018

Guest Author

While having the perfect homepage is more of a dream than reality for most, most marketers believe the quest for a better homepage should never end. After all, your homepage is the digital storefront of your business. You could do your best to entice the by-passers and convert them into customers, like this . . .

Cartier is a French luxury watch and...

Facebook Canvas Ads
April 30th, 2018

Gordon Donnelly
Gordon Donnelly

If you’re an advertiser on Facebook, you probably know that Facebook Canvas ads are all about creating immersive experiences. Facebook released Canvas ads back in February of 2016 to solve two common quandaries.

First, websites to which traditional Facebook ad types redirected could be slow to load, and were not always optimized for mobile—which, according to Facebook, were two of the...

event marketing
April 25th, 2018

Margot da Cunha

Whether you’re a local chef, software engineer, or digital marketer, there are likely industry events that you always attend (or dream of attending).

For digital marketers, this might include events like HubSpot’s Inbound Marketing conference and Dreamforce. For chefs, that likely includes various wine and food festivals around the country.

Let’s face it, these events are often...

mobile ppc superhero
April 23rd, 2018

Guest Author

I feel like we’ve been talking about mobile search ads since the beginning of search itself. And yet it still seems as though many advertisers don’t know how to get it right, leading to large quantities of wasted spend and missed conversions.

PPC superhero to the rescue!

Why getting mobile advertising right is so important

First, a few important stats to bear in mind....

perfect email landing pages
April 20th, 2018

Guest Author

A great email campaign is one thing, but if it’s conversions you’re after, emails are just the tip of the iceberg. The goal is to get your audience to open your email and click through to take a desired action—such as making a purchase or downloading your ebook.

That means the place where your customers...

post-click ux landing pages
April 19th, 2018

Guest Author

Decades ago, when your advertisement converted well, it added dollars to your bottom line. If people called your phone number or mailed in a check after seeing your print ad, it was to purchase your product.

That’s no longer the case.

Today, on the internet, an ad can have a click-through rate of 100%, but not earn your business a cent of revenue. Yet, the advertisement is still...

negative remarketing list audience adwords
April 18th, 2018

Guest Author

There’s no doubt that advertising with AdWords is one of the best ways to raise brand awareness and acquire new users – but unfortunately, paid search can be tricky, and if you’re making mistakes, it will cost you.

In this article, I’ll outline five extremely effective paid search strategies that too many advertisers aren’t taking advantage of. Read on and I bet you’ll find a new...