ad-groups-earned-metrics-youtube
August 6th, 2018

When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the first time are newcomers to your brand, and they are probably not going to convert right away.

With these expectations in place, we need to look at engagement performance to evaluate the success of our YouTube campaigns. We have metrics...

guide to international search engine optimization
July 26th, 2018

If your business sells products internationally, it’s likely that you have a website – and it’s likely that you want that website to work in all of your target markets. Unfortunately, this is where some businesses fall short: international SEO can be seen as quite complex and can be a source of much frustration for many companies.

My aim is to demystify the topic and help to clarify...

how to pin a lead ad on facebook
July 24th, 2018

What does a lead gen marketer love more than leads?

Free leads of course! So when I learned about an overlooked tactic that allowed us to start funneling our Facebook page traffic into leads at zero cost, you can imagine how I excited I was.

Today I’m going to walk you through the steps to building out a Facebook lead form to pin at the top of your business page. Spoiler alert:...