100% Talent Compact Seal
January 18th, 2019

Earlier this week, we announced that WordStream has signed Mayor Walsh’s groundbreaking 100% Talent Compact. As a part of this pact, WordStream will work with Boston Women’s Workforce Council, a public-private partnership between the City of Boston, Boston University, and more than 220 other Boston-area employers...

yoga pose
January 17th, 2019

As a graduate student studying nutrition, I felt a bit giddy when I was asked to write about fitness marketing. While I might not be the most athletically talented individual, I’ve always been intrigued by the health and wellness industry. I have secret dreams of becoming a yoga instructor but, unfortunately, opt for the couch more often than not.

Now that the new year has started and...

budget cat
January 15th, 2019

One of the hardest tasks in digital marketing is setting the budget for your campaign. Too high, and it leaves room for unspent budget and an elevated cost per acquisition (CPA). Too low, and your budget won’t allow for enough clicks in the day to generate enough leads for your campaign to be profitable.

Budget Cat wants all the budget, but should he get it...

SEO tools for 2019 SEMrush
January 14th, 2019

When we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut from keyword research, site audits, backlink analysis, and content ideation to scheduling, testing, editing, link-building, outreach, and email marketing. And that’s just to name a few.

While there is no universal tool that serves every...

Employee Spotlight Taylor Chan
January 11th, 2019

WordStream has some impressive employees in its ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we spoke with Taylor Chan. As a product manager...

Snapchat advertising
January 9th, 2019

Advertising on Snapchat has proven to be highly lucrative and, honestly, a lot of fun. Our team of paid acquisition specialists are particularly well versed in the importance of locking down a swipe up in six seconds or less. Though we may have originally underestimated the value of Snapchat, as the fast-moving social media introduced advertising for SMBs through a self-serve platform, we got...

Larry Kim unicorn
January 8th, 2019

Back in 2007, when Larry Kim was just a one-man band settling into his usual spot at the Panera Bread in downtown Boston to build WordStream, the last thing on his mind was personal branding. “It just wasn’t a strategy initially,” said Larry. Little did he know that a big contributor to WordStream’s well-known name in the industry would be the personal brand Larry accidentally built along the...