local SEO search
October 12th, 2018

Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers.

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Facebook ad transparency ecommerce strategy ads manager
October 11th, 2018

Facebook advertising has had quite the year, to say the least. The Data Analytica scandal that rocked the social media platform back in March has triggered numerous changes, many of which have hindered our ability as marketers to target prospects with precision.

This has been particularly true for ecommerce businesses that often rely on user purchasing behavior to expand their reach...

holiday shopping statistics 2018 presents
October 10th, 2018

While you might be pushing aside your temptation to indulge in your first pumpkin spiced latte of 2018 and opting to hold onto your beach chair as long as humanly possible, the holiday season is coming for us whether we are ready or not.

Some of you may be the shoppers that travel to the mall after Christmas Eve dinner, but your last-minute attitude towards holiday shopping won’t work...

Which Google Ads Network is Right for Me
October 9th, 2018

Search. Display. Shopping. YouTube. Each Google Ads network represents unique value. You know your niche, the makeup of your business, and what you want out of your campaigns; but you’re working with a finite budget, and you want to maximize the return on every ad dollar you spend. So, the million-dollar question: On which network should your ads live? Or better yet, how do you allocate funds...

October 5th, 2018

Sometimes, a successful creative shop changes course because, frankly, a full-service model is incredibly difficult to scale. While it certainly allows you to provide a ton of value across the board for a small handful of clients, it can inhibit an agency’s ability to impact more businesses in more measurable ways.

Specialization, on the other hand, offers an agency...

optimize-amazon-buy-box
October 3rd, 2018

Think back to when you were a kid. It was obvious from day one that you were born to sell. On a particularly hot day, you decide to open a lemonade stand. After you’ve gathered the lemons, the sugar, and the cups, you consider an important question: Where do you set up shop?

You could go to Shady Lane, the seldom-traveled road where tumbleweeds outnumber humans by 3-to-1. Or, you could...

Google Ads automated rules set bids
October 1st, 2018

Managing a Google Ads account can be a lot of work, especially if you don’t have the dedicated time or team for it. Luckily there are some ways to help automate your accounts built right into the platform. One of my favorites is Google’s automated rules feature. Today, I’m going to run through setting up rules and give tips along the way to make yours as effective as possible.

Let’s...