10 Must-Know Holiday Marketing Stats

On November 27, 2017
4

The ho-ho-holidays are upon us, and there is no escaping the madness of shoppers, decorations, lights, food, and holiday madness for the remainder of 2017. You might be rolling your eyes at the fact that you started hearing Christmas tunes blast through your radio as early as October; not to mention that every store in the mall has been decorated in red, green, silver, and gold since September!

Holiday Marketing Stats

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8 Advertising Tips for Electricians & Other Tradesmen

On September 18, 2017
0

For a millennial, full-time digital marketing professional who runs ad campaigns for the tech startup she’s employed for, learning AdWords seems quite feasible.

For an electrician, roofer, locksmith, or contractor, PPC can be more of a challenge. They may not have grown up with the internet, and they certainly did not attend school to become digital advertisers. They more likely attended a trade school to master the jobs they do now. Their priorities are fixing your pipes, repairing your roofs, and ensuring your televisions are installed properly.

construction workers in the 1930s

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Snap Inc. Opens Advertising Opportunities to SMBs

On May 8, 2017
1

Starting in June, Snap Inc., the parent company of the popular mobile app Snapchat, will begin offering advertisers a suite of self-service advertising tools.

For the past few years, Snap ads have been available to big brands through large media buys accompanied by a Snapchat sales rep, or third-party software providers that plug into Snapchat’s advertising API. To invest, your company had to fork over hundreds of thousands of dollars on custom campaigns, often executed and run by third parties.

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How to Write a Convincing Case Study in 7 Steps

On April 3, 2017
3

The case study has long been a staple of marketing departments everywhere.

However, despite the prevalence of marketing case studies and their potential impact, most of them are dull, boring, and forgettable.

 How to write a case study

In this guide, I’ll outline everything you need to do to write a case study that prospective customers will actually want to read. We’ll cover the structure and content of a typical case study, as well as common pitfalls to avoid and things to think about before you sit down to put proverbial pen to paper.

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Trust Signals: How They Work & When to Use Them

On March 27, 2017
2

It cannot be bought, forced, or demanded. You can have it, but not hold it. It can take years to gain, and can be lost in seconds – and it’s the single most important element of any transaction or relationship.

What am I talking about?

Trust.

 Trust signals and how to use them

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Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]

On March 13, 2017
3

We keep it no secret around here that Google search is big business. With a healthy majority of the search market share across the globe, it’s critical for businesses to be present and successful when their prospects are searching on Google.

google market share

Via Statista

But as large as the search giant is, it’s not a monopoly on the media your customers consume!

Google’s most obvious competitor, Bing, makes up roughly 1/3 of the US market share. Showing up on the Bing SERP is certainly important in its own right, so you can reach those 5 billion searches a month, and advertising on Bing has plenty of additional benefits.

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Why Brand Advertising Drives More Conversions than You Think

On March 6, 2017
6

Search marketing is so awesome because it's efficient – the ROI is measurable and tangible.

Those big brand advertisers – the ones spending millions to advertise on TV, radio, and billboards – what do they know? What a waste of money, right?

Well, if those formats are so useless, why are the big companies pouring so much money into these ads every year? What do they know that we don't?

brand advertising

Well, maybe they know that if consumers have never heard of you, they won't search for you when they need the product or service you sell. And if they do a search, most probably won't click on your paid search ad or organic listing. And if they don't click on your brand, they can't buy from you.

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7 Proven Lead Generation Ideas You Need to Try

On March 1, 2017
8

What tactics, strategies, and techniques can you use to generate more leads for your business?

One study from Citizen Relations Canada found 68% of Canadian millenials have bought because of a “fear of missing out” (FOMO) marketing approach. FOMO is powerful indeed. So are urgency, scarcity, exclusivity, surprise, and social proof.

lead generation ideas

While these tactics work, many other online lead generation approaches work too.

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