Five Ways to Lower Your PPC Campaign's Cost Per Action (CPA)

On May 2, 2011

Last week we gave you five tips on how to get more leads from PPC. But what if your main problem isn’t leads? Everyone wants more leads, of course, but what if your most immediate problem is that your PPC campaign just isn’t profitable? (Not sure if your CPA is good or not? Check out our data on average cost per action in AdWords.)

In this post we’ll walk through five more tips, this time for lowering your CPA.

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