AdWords Ad Scheduling (Dayparting) in 5 Steps

On July 30, 2014

Have you ever heard the saying knowledge is power? ... Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, conversions, CPA, or whatever other metrics are important to you?

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The Beginner's Guide to Building a Negative Keyword List

On March 4, 2014

When Thomas Edison said, “Opportunity is missed by most people because it is dressed in overalls and looks like work,” he wasn’t talking about negative keywords. While paid search was not among Edison’s various areas of expertise, his words of wisdom most definitely apply to how to run an effective AdWords campaign.

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PPC Keyword Research Guide: How to Find the Words for Your Paid Search Campaigns

On November 21, 2013

The cornerstone of any successful PPC campaign is keyword research – choosing the best keywords to bid on that are most likely to result in clicks and conversions. Keyword research is part science and part art. It's about using the myriad tools at your disposal, but also understanding your customers and predicting which terms they're actually typing into the search box.

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Complete Guide to AdWords Geotargeting & Local PPC

On November 13, 2013

Unless you have plans for world domination, your pay-per-click ads don't need to be seen by everyone on the planet. It's much more likely that the products and services you’re advertising will be limited to a handful of countries, cities, or even city blocks. This is where geotargeting comes in.

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PPC for Lead Generation: How to Get More Leads with PPC

On September 23, 2013

Ask any business owner what he or she needs, and you’ll likely hear “more customers.” Businesses can’t just rely on their existing customers to fuel growth, so there’s a constant need for more leads who will eventually become clients.

This guide will tell you how to use pay-per-click (PPC) advertising with Google AdWords to get more leads and grow your business.

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How to Set Up an AdWords Account

On August 7, 2013

 Learn PPC in guided courses with PPC University

Think you’re ready to take the plunge and start a Google AdWords account? If the next three statements describe you, than you have my blessing!

You have a website that is relevant, easy to navigate, and fairly well built out.

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