social listening stats
July 20th, 2018

Sometimes it feels like social listening is a sacred knowledge available only to a few chosen brands – that’s how little we hear of companies using it. Of course, in reality, social listening is quite the opposite of a secret: it’s used by many, but, here’s the deal: it’s not used to its full potential.

Let’s start from the beginning in case you know absolutely nothing of this social...

July 19th, 2018

The marketing industry is constantly changing, and that’s particularly true of digital channels.

And while keeping up with new trends can be challenging, it’s more than worth the effort. Staying on top of what’s happening in the industry is the best way to keep up with your competitors and identify new strategies that will move you closer to your marketing goals.

With that in...

July 18th, 2018

Some kids dream about hitting a 480-foot tater over the Green Monster. Other kids dream about triumphantly sticking the stars and stripes into the surface of Mars. Pretty standard stuff.

And then there’s the kids on the fringe of society. The ones whose harrowing, hawkish stares tell you it’s a good idea to cross to the other side of the street. You know the ones.


July 17th, 2018

If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital landscape, the overhead to create such an operation was daunting, and nearly impossible without initial investment. On top of the startup costs, you were limited to physical and traditional media and the headaches associated with all but fabricating something that resembled ROI...

July 16th, 2018

Did you know there are dedicated Facebook groups for “rat moms” (women who own rats, presumably), people who yell at inanimate objects, and even Nickelback fans?

If you use Facebook for personal purposes, you may have taken part in a Facebook group – or perhaps you are more of the silent “lurker” type. Either way, people join Facebook groups for a variety of reasons. Whether it’s a...