January 3rd, 2019

Isaac Newton was a hack.

I know that will ruffle some feathers among our readers in the physics community (of whom there are many). But I had to get your attention.

Newton was lucky enough to have a great idea fall onto his head. Unless you have apple trees growing in your conference room—don’t underestimate SaaS companies—that’s not going to happen...

PPC Resolutions for 2019
January 2nd, 2019

The new year is here, and with it comes all kinds of resolutions. Whether it’s losing weight, reading more, spending more time with family, each resolution is important and should hold a special place in your heart.

But what about PPC strategies? Why should they be left out in the January cold just because it’s work and not your personal life? Spoiler alert: They shouldn’t!

trying Quora
December 31st, 2018

I’ve tried hard to implement a bold and experimental culture when it comes to marketing at Mailshake. I don’t see failure as a bad thing; it’s fear of venturing into the unknown that I want to discourage.

Basically, my philosophy is this: Try it. If it doesn’t work, change your approach or do something different. ...

construction companies
December 28th, 2018

Lorraine Cline is no stranger to hard work. Lorraine is the proud founder of Cline Design, LLC, a 30-year old advertising, marketing, and creative agency which specializes in website design, content creation, SEO, paid search, and social media services. The New Hampshire-based agency delivers strategic marketing plans to midsized commercial construction companies.

Lorraine has a long...

Biggest Online Advertising Stories 2018
December 27th, 2018

It’s that time of year again! Ugly sweaters abound. The eggnog is flowin’. That cousin you marginally know who lives in the woods and calls himself Wild Mike wants to talk about his hemi F-250. What are you going to do?

Slip off into the other room, curl up by fire, and reflect on the nine biggest online advertising stories of the year.

2018 was one hell of a ride. From major...

December 26th, 2018

The time has come, friends: 2018 is drawing to a close. Maybe you feel like it flew by. Maybe you feel like it dragged on forever.

Either way, you’re wrong. As is the case with nearly every calendar year, 2018 was, in fact, 365 days long. Our planet went around the sun exactly once. Isn’t that right, Copernicus?


Google Ads negative keywords
December 17th, 2018

As a digital marketing specialist here at WordStream, I spend a large portion of my day auditing Google Ads accounts. Luckily, I enjoy doing it because it gives me the opportunity to help people who are passionate about their businesses see better performance out of their marketing.

While every audit is (and should be) unique, I’ve noticed a number of issues that seem to come up in the...