Brad Smith

Brad Smith

Biography

Brad Smith is the founder of Codeless, long-form content creators for SaaS companies. Their work has been featured in The New York Times, Business Insider, TheNextWeb, Shopify, Moz, Unbounce, HubSpot, Search Engine Journal, and more.

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April 4th, 2019

Your ecommerce business doesn’t exist in a vacuum—it’s a part of the global ecommerce ecosystem. That’s why you need to pay attention to the broader context in order to make the best decisions.

What do customers expect? What are their preferences? What is driving their behavior?

Ecommerce statistics can help you see the big picture by answering these questions and more.

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Facebook lead ad WordStream's "thank you" page
January 24th, 2019

Facebook lead ads seem awesome in theory. But look tricky in practice. It often seems easier to simply stick with the same old landing-page-based campaigns. Why deviate from the norm when the norm works just fine?

Because it doesn’t always work, that’s why.

Long, complex sales sequences or highly customized forms can tank mobile opt-ins. They require mouse-like fingers...

YouTube keyword research tool Wordtracker results
November 14th, 2018

Think back to the last time you wanted to know something. You headed straight to Google, right?

Now, think about this: What did you do the last time you wanted to learn how to do something?

You had to change a switch on your dishwasher. Apply your makeup in a new trendy way. Cook a dish so far outside of your comfort zone it needed a safe word.

You probably...