Brad Smith

Brad Smith

Biography

Brad Smith is a marketing writer and partner at Codeless Interactive, LLC.

March 13th, 2018

When most people think of advertising, they think of massive campaigns by brands like Coke, Disney or Doritos. They’re creative, emotional and larger than life. They pull customers in and leave a lasting impression.

If that’s your idea of advertising, as a small business, it can be a bit overwhelming.

Instead of trying to take the giants head-on, you need a different approach....

February 8th, 2018

Bosses and clients don’t always know what you do all day.

Sure, they kinda get it. They know you’re PPCing. They know you sprinkle magic SEO pixie dust on a page before it goes live.

But beyond that?

¯\_(ツ)_/¯

In that sense, reporting should be like selling.

Each month, you repeatedly justify the value you’re delivering in...