Brad Smith

Brad Smith

Biography

Brad Smith is the founder of Codeless, long-form content creators for SaaS companies. Their work has been featured in The New York Times, Business Insider, TheNextWeb, Shopify, Moz, Unbounce, HubSpot, Search Engine Journal, and more.

best display ads of 2020-lexus example
September 30th, 2020

Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers  get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. 

But, display ad click-through rates (CTRs) are, on average, a fraction of search ad CTRs—the reason being...

image of a video call on a laptop screen
June 25th, 2020

Even before COVID-19 drastically changed how we connected, virtual events were on the rise. Companies and brands may have different reasons to host a virtual event, but there are two overarching benefits:

  1. Virtual events take less of a budget to host.
  2. Virtual events are more accessible.

Involving more people and spending less money sounds great, right? But it...

webinar landing page
February 19th, 2020

In the world of marketing, a webinar can be one of the most powerful tools in your arsenal. There's a simple reason for that. Webinars allow you to connect directly with your audience, establishing your credibility in the field and associating your business with that topic in the minds of your prospective customers.

By running a webinar for your audience, you...

image of website planning with papers, lap top, coffee, and pens on a desk
December 31st, 2019

Does creating a website feel like a daunting task?  Are you putting off building a website for your business, non-profit, or portfolio because it just seems like too much work? If learning to code, sourcing photographs, and figuring out how to create forms sounds overwhelming, I've got great news.

You don't need to know how to do any of that to build a basic website....