Brad Smith

Brad Smith

Biography

Brad Smith is the founder of Codeless, long-form content creators for SaaS companies. Their work has been featured in The New York Times, Business Insider, TheNextWeb, Shopify, Moz, Unbounce, HubSpot, Search Engine Journal, and more.

graph of the effect of pop-up advertising
September 23rd, 2019

Pop-up advertising gets a bad rap: It's annoying. It's invasive. It's distracting.

But pop-ups don’t have to be annoying or invasive or distracting—in fact, pop-up advertising works way better when your pop-ups are appealing to your website visitors and enhance their experience.

Today we're going to look at seven surprisingly effective ways to use pop-ups on your website, with...

localized lead magnet landing page example
September 17th, 2019

Local businesses are up against it. With Amazon dominating ecommerce and Walmart dominating brick-and-mortar, many local businesses are struggling to compete.

Let's face it: These aisles aren’t going anywhere.

Effective local lead generation strategies can help you do so.  While other digital marketing strategies put you in touch with the...

Amazon sponsored products
July 30th, 2019

Running ads can be expensive, and there are so many factors to consider. Are you targeting the right audience? And running the ad effectively? And is this the right advertising campaign for your business?

It’s even harder for small businesses that have to compete against larger companies with bigger budgets.

Or insanely large budgets.

If...

podcast demographics
July 23rd, 2019

Outbound marketing is the best way to get leads quickly.

Let’s say you pay for a commercial to run during the Super Bowl. Potential customers see those ads, and then a tiny fraction of them buy your product. It’s simple, right?

The problem is that it’s also an insanely expensive way to put your offer in front of your target audience. While most viewers expect and even...

add to cart keyboard button
April 4th, 2019

Your ecommerce business doesn’t exist in a vacuum—it’s a part of the global ecommerce ecosystem. That’s why you need to pay attention to the broader context in order to make the best decisions—and that means staying on top of the latest ecommerce statistics.

What do customers expect? What are their preferences? What is driving their behavior?

Ecommerce...

Facebook lead ad WordStream's "thank you" page
January 24th, 2019

Facebook lead ads seem awesome in theory. But look tricky in practice. It often seems easier to simply stick with the same old landing-page-based campaigns. Why deviate from the norm when the norm works just fine?

Because it doesn’t always work, that’s why.

Long, complex sales sequences or highly customized forms can tank mobile opt-ins. They require mouse-like fingers...

YouTube keyword research tool Wordtracker results
November 14th, 2018

Think back to the last time you wanted to know something. You headed straight to Google, right?

Now, think about this: What did you do the last time you wanted to learn how to do something?

You had to change a switch on your dishwasher. Apply your makeup in a new trendy way. Cook a dish so far outside of your comfort zone it needed a safe word.

You probably...