Brad Smith

Brad Smith

Biography

Brad Smith is the founder of Codeless, long-form content creators for SaaS companies. Their work has been featured in The New York Times, Business Insider, TheNextWeb, Shopify, Moz, Unbounce, HubSpot, Search Engine Journal, and more.

webinar landing page
February 19th, 2020

In the world of marketing, a webinar can be one of the most powerful tools in your arsenal. There's a simple reason for that. Webinars allow you to connect directly with your audience, establishing your credibility in the field and associating your business with that topic in the minds of your prospective customers.

By running a webinar for your audience, you...

image of website planning with papers, lap top, coffee, and pens on a desk
December 31st, 2019

Does creating a website feel like a daunting task?  Are you putting off building a website for your business, non-profit, or portfolio because it just seems like too much work? If learning to code, sourcing photographs, and figuring out how to create forms sounds overwhelming, I've got great news.

You don't need to know how to do any of that to build a basic website....

Google Marketing Live image
December 17th, 2019

The end is near. The end of 2019, that is. As we wrap up the final quarter of the year, many businesses and marketers are looking forward to what next year will bring in the advertising world.

  • Will there be another Google update that impacts your ads?
  • Will SEO finally be dead, as marketers have predicted since the term was coined?
  • Will the rise of AI lead to...
graph of the effect of pop-up advertising
September 23rd, 2019

Pop-up advertising gets a bad rap: It's annoying. It's invasive. It's distracting.

But pop-ups don’t have to be annoying or invasive or distracting—in fact, pop-up advertising works way better when your pop-ups are appealing to your website visitors and enhance their experience.

Today we're going to look at seven surprisingly effective ways to use pop-ups on your website, with...

localized lead magnet landing page example
September 17th, 2019

Local businesses are up against it. With Amazon dominating ecommerce and Walmart dominating brick-and-mortar, many local businesses are struggling to compete.

Let's face it: These aisles aren’t going anywhere.

Effective local lead generation strategies can help you do so.  While other digital marketing strategies put you in touch with the...

Amazon sponsored products
July 30th, 2019

Running ads can be expensive, and there are so many factors to consider. Are you targeting the right audience? And running the ad effectively? And is this the right advertising campaign for your business?

It’s even harder for small businesses that have to compete against larger companies with bigger budgets.

Or insanely large budgets.

If...

podcast demographics
July 23rd, 2019

Outbound marketing is the best way to get leads quickly.

Let’s say you pay for a commercial to run during the Super Bowl. Potential customers see those ads, and then a tiny fraction of them buy your product. It’s simple, right?

The problem is that it’s also an insanely expensive way to put your offer in front of your target audience. While most viewers expect and even...