Brett McHale

Brett McHale

Biography

Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.

view trend details button on google ads insights page
May 19th, 2021

It’s been a busy past few months for Google Ads updates. The tech giant has been making several tweaks to various aspects of its platform in an overall attempt to make the product more accessible to businesses looking to advertise.

To add to these technical changes, Google has released its new Insights page from beta.

For the most part, any tool or feature that provides...

how to create conversion-boosting pop-ups—wordstream popup example
April 26th, 2021

There are a variety of tools on the market to help businesses increase conversion rates on their websites. Amongst these solutions lies the infamous pop-up. Travel back in time to the early days of the internet and the term “pop-up” may trigger flashbacks of the pure rage you felt trying to surf the internet in peace while being bombarded with spammy and virus-inducing windows.

Flash...

ecommerce tools for local businesses
February 18th, 2021

It’s a tough time to be a small business to say the least, especially if you’re operating with a physical location. However, tough times allow those who are willing to adjust the capacity to flourish while their competition falls behind. If you’re a local business looking to start offering more online sale opportunities for your customers amidst additional lockdowns and draconian mandates, you...

How-to-navigate-the-iOS-14-update-with-Facebook-Ads-accept-cookies
January 20th, 2021

There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in particular to Facebook advertising. Over the years I have read and heard of rumors that there would be some type of legislation that would mark the end of Facebook ads. These, of course, either never happened or never really had a substantial impact on the business so Facebook advertising has...

google ads for local business local google ad
November 4th, 2020

The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude of other responsibilities to worry about. Keeping up with rapidly shifting industry requirements through a pandemic alongside the demanding day-to-day can leave many entrepreneurs too exhausted or stretched thin to start learning how to fully navigate...

increase bottom-of-funnel conversions-marketing funnel
October 1st, 2020

For businesses operating mostly within the digital realm, the concept of a marketing funnel has been justifiably obsessed over for quite some time. The proper way to take the passive interest of an individual and amplify that over time through a series of actions, so that they inevitably become a paying customer has (understandably) consumed the minds of marketers and has...

how to use branding to improve advertising
September 13th, 2020

In the world of paid digital marketing there are various components that determine whether your efforts are successful or not. But within the technical complexities of account structure, campaign optimization, conversion tracking, and audience targeting (amongst many others) lies an important detail that many advertisers—regardless of expertise—often neglect. That detail is branding....

facebook local awareness store traffic ads feature image
September 8th, 2020

If you’re a local business owner or operator, you most likely have a million things to worry about and learning how to run effective Facebook ads may not be too high on that list. Why? Because folks who attempt to run ads in Facebook’s Business Manager are often overwhelmed by the number of options and the surprising complexity of the platform. However, there is a Facebook ad campaign type...

Databox overview
June 17th, 2020

With a number of states beginning to lift restrictions and open their economies, it is crucial for account managers and agency owners to keep a close eye on industry trends. As long as you’re in-the-know, you can make the appropriate decisions and guide your clients in the right direction.

Having the resources to stay on top of internal trends for these businesses is equally as...