Brett McHale

Brett McHale

Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.

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The 5 Biggest Google Ads Trends for 2024 (+6 Predictions)

What's going to be big in Google Ads this year? One PPC expert shares his biggest predictions...

Google Streamlines Attribution Models: What Advertisers Need to Know

Google is saying goodbye to traditional attribution models and hello to last-click and data-driven attribution. Here's everything you need to know.

The 5 Personality Traits that Will Change How You Target Customers

Understanding and leveraging these personality traits can transform the impact of your marketing efforts.

3 Time-Saving Facebook Automated Rules to Try (+1 to Avoid!)

Facebook automated rules can save you precious time, streamline your processes, and set the stage for advertising success.

How Will ChatGPT & AI Impact PPC? 6 Expert Predictions

This expert shares the ways he thinks AI will impact PPC--plus what that means for your business.

Experimentation vs. Testing in PPC Campaigns: Dos, Don’ts & Key Differences

Tips to apply and mistakes to avoid so you can take your paid media campaigns to new levels of success!

Google Ads Automation: When (& When Not) to Use It

An expert's take on bidding, ad generation, Performance Max, and more.

The 5 Facebook Bidding Strategies Explained: Pros, Cons & How to Choose

The intel you need to make sure you're spending your budget wisely in Facebook ads.

Why Your Conversion Rates Are Down + 6 Things You Can Do About It

Sometimes, landing page optimization alone doesn't always cut it