Brett McHale

Biography

Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.

three people working
December 5th, 2019

Most agency owners and managers will agree that every client is unique. This is particularly true if you have clients that operate within varying industries with their own specific target audiences. What becomes clear over time is that there is rarely a cookie cutter template for which channels may suit each client best. As an account manager, it is your responsibility to decide if a...

client relationship over time graph
November 20th, 2019

If you’re an owner of a paid marketing agency or you work for one, you’re more than familiar with the constant balancing act of scheduling your time. Between calls, reporting check-ins, and frequent email exchanges with clients, it’s safe to assume that you have a lot on your plate. Every account manager schedules their time differently, but everyone’s priority list can get convoluted...

Facebook ad size rectangle vs square
October 29th, 2019

With rapid expansion of targeting options, improvements to machine learning optimizations, and the overall efficiency and focus on advertiser needs, Facebook has never been a stronger advertising platform.

However, with rapid innovation comes rapid change. Staying on top of all of the updates becomes increasingly challenging as new ad types and creative options become available. Image...

conversion value create screen in Google Ads
September 25th, 2019

In digital marketing, the general term “conversion” can mean a variety of things depending on who you’re talking to and what you’re talking about. This is particularly true within Google Ads—you can track countless actions that visitors take on your site.

When you have multiple layers of a marketing funnel, every conversion just isn’t created equally. Some conversions don’t matter as...

lead generation strategy computer graphic
August 28th, 2019

Cross-channel marketing is an important element of your lead generation strategy, but figuring out the details isn’t easy. It’s tricky to determine how to approach the relationship between each channel, especially if you’re considering all the relevant questions, such as:

  • How much budget do I allocate to each channel?
  • How do I get the most out of each channel?
  • ...
Ninjacat
June 17th, 2019

If you’ve been providing paid marketing services to clients for any extended period of time, you know that every person you work with has a different level of online marketing knowledge. Some people might be experienced account managers, others might know basics, while others still might not know the industry at all. It can be easy to overwhelm and confuse your points of contact with too...

SE Ranking
May 9th, 2019

Every day it seems like more and more marketing-related software companies out there are attempting to streamline and improve difficult or monotonous operational tasks. For agencies looking to scale, this is a particularly positive development as many of these tools and technologies have white label functionality.

If you are unfamiliar, “white labeling” in the technological sense, is...

referrals for ppc agencies
March 26th, 2019

If you’re a small to medium-sized marketing agency, chances are you have one question consistently on your mind: “How do I get more clients?”

The solution can vary depending upon your niche, years of experience, overhead, and a variety of other factors. And many operations realize quickly that finding prospects isn’t all that difficult. Rather, it’s finding the right prospects...

push tag manager live
February 12th, 2019

One area that seems to elude many digital marketers is the relationship between conversion tracking and website analytics. Often, when businesses get started with online advertising, they have established each piece of the puzzle separately, with Google Analytics monitoring site traffic, and paid channels (like Facebook and Google Ads) tracking conversions individually within their respective...

working at digital marketing agency
December 7th, 2018

If you’re operating a growing PPC agency, you know that there are rarely enough hours in the day. Coordinating calls, launching new campaigns, pacing budgets – the list goes on. And on top of all you have to do just to maintain your current business, there’s the hurdle of prospecting and onboarding new clients.

Creating proposals from scratch can be a cumbersome process that can take...