Brett McHale


Brett McHale is the founder of Empiric Marketing, a digital marketing agency dedicated to scaling startups through paid search and social.

working at digital marketing agency
December 7th, 2018

If you’re operating a growing PPC agency, you know that there are rarely enough hours in the day. Coordinating calls, launching new campaigns, pacing budgets – the list goes on. And on top of all you have to do just to maintain your current business, there’s the hurdle of prospecting and onboarding new clients.

Creating proposals from scratch can be a cumbersome process that can take...

Facebook ad transparency ecommerce strategy ads manager
October 11th, 2018

Facebook advertising has had quite the year, to say the least. The Data Analytica scandal that rocked the social media platform back in March has triggered numerous changes, many of which have hindered our ability as marketers to target prospects with precision.

This has been particularly true for ecommerce businesses that often rely on user purchasing behavior to expand their reach...

Chatbot Marketing Phone
September 14th, 2018

Unless you’ve been hiding under a rock for the past year, you’ve probably heard everyone’s new favorite buzzword: conversational marketing. Selfie-vlogging chatbot companies have been throwing around this relatively broad term, and it’s gaining a considerable amount of attention— and, worse, misuse. If your skepticism is anything like mine, the one-size-fits-all, 10-minute six...

July 17th, 2018

If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital landscape, the overhead to create such an operation was daunting, and nearly impossible without initial investment. On top of the startup costs, you were limited to physical and traditional media and the headaches associated with all but fabricating something that resembled ROI...

saas companies
June 4th, 2018

You may make the assumption that taking on a SaaS company as a client would be nearly identical to taking on any other for your PPC agency. But the truth of the matter is that these companies have very specific qualities; if you are unprepared to deal with them, your relationship will be brief.

From lead types to corporate jargon, aggressive goals to scaling at hyperspeed, SaaS...

use twitter to discover which podcasts your prospects are listening to
May 16th, 2018

Whether you listen to them daily or just overheard a conversation about last week’s Radiolab between two leather-clad, ponytail-sporting fellas on the train this morning, I'm willing to bet you’re familiar with podcasts.

The Opportunity in Podcast Advertising

Over the past decade or so, the once-obscure medium has become increasingly popular among, well, everyone. According to...

March 27th, 2018

What separates us from other savage beasts is our ability to plan for the future.

(That being said, a staggering number of humans have consumed Tide pods; whether or not you think our species is special is kind of up to you.)


The problem with planning is that we live in a world where gratification is instantly attainable. You scroll through endless feeds until your...

March 5th, 2018

Chances are, your ads' reach extends beyond a single platform.

In fact, for most businesses, a multichannel digital marketing strategy—also referred to as a “cross-platform” strategy— is the key to success.

Your website, organic search rankings, paid search, paid social, partner programs, email nurture programs, and maybe even live reads on your prospects’ favorite podcasts all...