
Call to Action: What Is a Call to Action?
A call to action, or CTA, in Internet marketing prompts a website visitor or a user viewing an ad to engage further with the site or business. A call to action or call-to-action button may suggest that a visitor download a white paper, sign up for a newsletter or free trial, or make a purchase.
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Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.
