Céillie Clark-Keane

Céillie Clark-Keane

Biography

Ceillie Clark-Keane is Head of Marketing for Building Ventures, a VC firm focused on funding and mentoring early-stage startups in the built environment space. Previously, Céillie led content strategy for Unstack and managed the award-winning blog at WordStream.

customer engagement: poll on results of customer trust
October 7th, 2021

Whether I’m looking for a new couch for a move or a new coat for the fall, the first thing I do is crowdsource suggestions for companies that my friends and coworkers suggest. These recommendations from people I know are better than a Google search result because they’re already vetted, already trustworthy—and I’m not alone in thinking this way.

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marketing and advertising slogan examples: lays
September 21st, 2021

First impressions matter—especially for businesses. That’s why you double-check your subject lines more than your email. It’s why you put so much thought into your search ads. And that’s why you need to make sure you have a catchy slogan that engages your audiences and introduces your brand.

In this post, I'm going to show you how to do that by sharing examples of enduring...

b2b email marketing graphic
August 16th, 2021

It’s wild to think that the first email was sent 40 years ago, and even if we’ve moved on to texting and social media, we still haven’t replaced this mode of communication. Email marketing is still a dependable marketing channel for so many businesses looking for meaningful results—whether that’s building trust, nurturing leads, or converting contacts into customers.

That’s why today we...

content quality funnel
July 13th, 2021

If you’re putting in the time and effort to create and publish content for your business, you want to make sure you’re doing it right—that means generating traffic, building trust with your audience, and even generating leads. The best way to do that is with a solid content marketing strategy.

Today, we’re going to cover:

  • What a content marketing strategy is.
  • Why...
unique blog ideas help
May 4th, 2021

We’ve all been there. You have slots on your blog calendar to fill, but all your keyword research feels meh and all the titles on your to-do list feel uninspired. And if it’s boring you, it’ll bore your readers. You need some inspiration, sure, but more importantly, you need some unique blog ideas—fast.

In this post, we’re sharing how to stop waiting around for inspiration and start...

Content Marketing Trends
November 23rd, 2020

It’s that time of year again. Starbucks releases holiday drinks. Crockpots make their way back onto countertops. Last year’s gloves suddenly appear at the bottom of your coat pockets. And content marketers get out their calendars to start brainstorming and prepping for next year.

So we asked a number of industry experts what content marketing trends they’re most excited about—what they...

Tamara Fedde
February 21st, 2020

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we’re featuring Tamara Fedde. Originally from...