Céillie Clark-Keane

It’s that time of year again. Starbucks releases holiday drinks. Crockpots make their way back onto countertops. Last year’s gloves suddenly appear at the bottom of your coat pockets. And content marketers get out their calendars to start brainstorming and prepping for next year.

So we asked a number of industry experts what content marketing trends they’re most excited about—what they...

At the beginning of May, our data showed that PPC accounts were rebounding after the initial impact of COVID-19.

That’s good news for the online advertising industry—and the economy—but it’s hard to tell what that means for your account. The question of when to start advertising online again seems...

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we’re featuring Tamara Fedde. Originally from...

I had a few goals for the WordStream blog for 2020, and the biggest one was to formalize a content marketing mission statement. A few weeks ago, I got the rest of the content team together in a room to talk about what it is, exactly, that all of our content does and how we can document this to improve our content strategy. Here’s what we landed on for our content marketing mission statement:...

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we’re featuring Ian Woodward, who’s been at...

We’ve had over 250 new blog posts this year, and in those we covered a lot. Paid search strategies, ecommerce marketing tips, industry news updates. Copywriting tricks, social media marketing plans, agency growth tactics—the list could literally go on and on.

In the past, we’ve rounded up our top 10...

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we’re featuring Ali Ajemian, the marketing team...

I have to confess: Even though I’m correcting punctuation and reviewing sentence structure at work all day, I don’t care when I see a typo in a book. Sure, I might circle it so I remember, but I don’t feel vindicated. If anything, I feel bad. When it’s in a blog post I’ve edited, I’m bummed I made a mistake.

But I’d rather content I’ve edited have a missing period or an extra capital...

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we’re featuring Eric Su, a software engineer...

Starting with a blank page is never a good idea. For me, it’s the quickest way to realize I need to check my inbox one more time. Or finally organize the files on my desktop. Or run to grab a coffee so that I can focus. (I don’t think I need to tell you that these coffees don’t do much for focus.)

The bottom line is that, whether I’m writing an email or a blog post or a tagline, if I...