Chris O'Keeffe

Chris O'Keeffe

Biography

Chris O'Keeffe is a Content Strategist and copywriter for brands and agencies across a variety of verticals. In 2016, Chris and his team at GYK Antler won the Content Marketing Award for "Best Use of Visual Social Media" for their work on Sweet Baby Ray's, and were finalists for "Best Use of Facebook Content Marketing" for their work on Moxie. He is also Co-Founder & Head of Narrative at Podcation.

scarcity marketing Pappy Van Winkle
December 12th, 2018

As marketers, every day we aspire to put our products and services in front of as many eyes as possible. We look for ROI on reach, engagement—any edge we can get in spreading the word.

Over the past few years, there’s been a trend of marketers trying to “eliminate friction” in an effort to attract consumers through convenience and accessibility. This has brought us new innovations like...

Facebook Ads checklist campaign objectives options
October 26th, 2018

Congratulations, you got your ad spend approved! SEM is ready to go, display ads are starting to get served up, and your new native advertising partner has such a subtle touch that the users will never even know (yeah, right...). Now it’s time to finish up your Facebook ads and hit “go.”

Not so fast, there. Your Facebook ads shouldn’t just be passable to get started. They should be set...