Click-Through Rate (CTR): Understanding Click-Through Rate for PPC

In Internet marketing, CTR stands for click-through rate: a metric that measures the number of clicks advertisers receive on their ads per number of impressions. Achieving a high click-through rate is essential to your PPC success, because it directly affects both your Quality Score and how much you pay every time someone clicks your search … Continue reading Click-Through Rate (CTR): Understanding Click-Through Rate for PPC