Conor Bond

Biography

Conor Bond writes words about stuff on the WordStream blog. He likes to drink coffee, play basketball, and pretend he doesn't care about his inadequate facial hair.

brainstorming-techniques-familiarity
January 3rd, 2019

Isaac Newton was a hack.

I know that will ruffle some feathers among our readers in the physics community (of whom there are many). But I had to get your attention.

Newton was lucky enough to have a great idea fall onto his head. Unless you have apple trees growing in your conference room—don’t underestimate SaaS companies—that’s not going to happen...

top-blog-posts-2018-customer-round-table
December 26th, 2018

The time has come, friends: 2018 is drawing to a close. Maybe you feel like it flew by. Maybe you feel like it dragged on forever.

Either way, you’re wrong. As is the case with nearly every calendar year, 2018 was, in fact, 365 days long. Our planet went around the sun exactly once. Isn’t that right, Copernicus?

Yes....

Facebook ad targeting options infographic
December 10th, 2018

Picture it: It’s the summer of 2016. The Warriors have blown a 3-1 lead to the LeBron James and the Cavs. Nobody wants to talk about anything that doesn’t involve Alexander Hamilton rapping about taxes. Two bros just dropped a song called “Closer,” and it’s starting to get on Allen Finn’s nerves.

Oh, and WordStream published the...

hyperbolic-discounting-walmart-offer
November 28th, 2018

The term “animal spirits” brings a few things to mind.

It sounds like the name of a post-rock band that would put on a four-hour set in your friend Kyle’s basement. It also sounds like the name of the whiskey brand Kyle hopes to launch one day.

For our purposes, though, “animal spirits” is the term John Maynard Keynes used to describe the (often...

inbound-marketing-examples-koozai
November 5th, 2018

Some say the best film scores are the ones you don’t notice.

That’s not to say that scores don’t impact moviegoers—quite the opposite, actually. The best film scores make huge impacts on their audiences.

The key is that they do it subtly. As the visuals unfold on screen, the music enhances the emotions of the scenes—without most viewers being consciously...

optimize-amazon-buy-box
October 3rd, 2018

Think back to when you were a kid. It was obvious from day one that you were born to sell. On a particularly hot day, you decide to open a lemonade stand. After you’ve gathered the lemons, the sugar, and the cups, you consider an important question: Where do you set up shop?

You could go to Shady Lane, the seldom-traveled road where tumbleweeds outnumber humans by 3-to-1. Or, you could...

3-colors-black-hat-seo
August 31st, 2018

Nearly everyone loves a bad boy.

You don’t fall in love with Randy “Pink” Floyd from Richard Linklater’s Dazed and Confused because he’s a steady, reliable man. You love him because he plays by his own rules, refusing to conform to the strict expectations of his football coaches at Lee High.

Via ...