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Conor Bond


Conor Bond is a Content Marketing & SEO Specialist at Crayon, the software-driven competitive intelligence platform that enables businesses to track, analyze, and act on everything going on outside their four walls.

instagram seo—search results for "gardening ideas"
April 7th, 2021

Back in November 2020, Instagram made a pretty significant update to its search functionality. Instead of only being able to search profiles, hashtags, and locations, you can now search general keywords and it will show all posts that include those exit words. 

This means two things: the first is that the Instagram algorithm has changed. The second is that...

competitive analysis swot
March 16th, 2021

Your business is shaped, in part, by the competitive landscape in which it operates.

Here’s a fun way to think about it: Your business is a band, and your competitive landscape is its historical context. Joy Division—one of the most celebrated post-punk bands to come out of the UK—was shaped, in part, by trailblazers like The Stooges. In turn, when you listen to the early work of The...

instagram bios
April 9th, 2020

Let’s cut to the chase: Nowadays, a stellar Instagram bio is practically mandatory.

Your Instagram bio is the digital equivalent of that storefront. Everyone who visits your profile is a potential customer. If your Instagram bio is a snoozer—or worse: cringeworthy—you run the risk of throwing revenue out the window.

Via ...

banner ad example from nCino
March 2nd, 2020

We all need some creative inspiration now and then—and it’s nothing to be ashamed of. When Julian Casablancas, legendary frontman of the Strokes, was asked about the similarities between the band’s hit single “Last Nite” and Tom Petty’s “American Girl,” he issued a terse response: “Yeah, we ripped it off. Where have you been?”

Although this laissez-faire attitude towards plagiarism is...