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Conor Bond

Biography

Conor Bond writes words about stuff on the WordStream blog. He likes to drink coffee, play basketball, and pretend he doesn't care about his inadequate facial hair.

competitive-ads-sell-back-your-book-vs-chegg
August 26th, 2019

I’m not a terribly competitive person. 

Well—I guess I shouldn’t say that. I’m not always a competitive person. Like, if you beat me in a rainy day game of Monopoly, I’ll probably shrug my shoulders, murmur something about the Parker brothers feeding propaganda to children, and lay down for a nap.

Claim to be a bigger fan of The Cabin in the Woods...

google-sunsets-accelerated-delivery
August 21st, 2019

Both Google and Facebook have recently announced important changes coming to their respective advertising platforms—changes that every business and digital marketing agency should be aware of.

On the Google side of things, accelerated ad delivery is going away in the coming weeks. And on the Facebook side of things, your prospects will soon have the ability to keep you from...

copywriting-tips
August 15th, 2019

This post was co-written by Holly Niemiec and Conor Bond.

You need to develop a lot of different skills if you want your online advertising campaigns to achieve their full potential. Even if you’ve created watertight keyword lists and razor-sharp lookalike audiences, something still stands between your prospects and your business: ad copy.

...
google-facebook-campaign-structure
August 12th, 2019

This post was co-written by Kaitlyn Boehm and Conor Bond.

Chex Mix would be utter garbage if it weren’t for the tiny pretzels.

Oof—sorry, everyone. Like the insecure friend-of-a-friend who insists on turning your weekend getaway group chat into a bubble-filled crucible, we came in a little too hot with that take. You’ll have to forgive our eagerness. Please—hear us out...

google-ads-not-showing
July 29th, 2019

Considering the circumstances you’ve found yourself in, I think it’s probably best that—contrary to my typical style—I keep this introduction short and sweet.

Your Google ads aren’t showing. That’s alarming, to say the least.

If you're not seeing your ads on Google search, this might not be reason for alarm: You should only use the...