Dan Shewan

Biography

Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.

March 14th, 2018

Ask any content marketer what their greatest fear is, and they’ll probably say something stupid and obvious like heights or spiders or clowns (or some kind of unholy, nightmarish spider-clown slowly descending the Burj Khalifa).

What we should be scared of is running out of stuff to write about.

Jokes aside, coming up with ideas for new content topics can be an...

February 26th, 2018

Like belligerent seniors complaining about how the bad weather aggravates their arthritis, marketers always seem to be talking about pain points.

Unlike a bum hip, however, the kind of pain points marketers typically encounter can be a little more complicated.

In this post, we’ll be diving into the world of customer pain points – specifically, what they are and how you can...

February 15th, 2018

Some of the most effective marketing campaigns have an altruistic or philanthropic theme. However, not every campaign has the permanence of a business or specific product line; sometimes, the best campaigns focus on an idea, rather than a place or product.

Today we’ll be taking a look at cause-based marketing (you'll also see it called cause marketing). We’ll examine what caused-based...

January 31st, 2018

Late January is a truly magical time, when the shriveled, withered remains of Christmas trees litter sidewalks across the nation and stores eagerly begin peddling overpriced boxes of chocolates and underpriced bottles of cheap wine in anticipation of Valentine’s Day.

It’s also the perfect time to take a look back at the top stories from the WordStream blog in January. So far, 2018 is...

January 29th, 2018

Few things are as satisfying as watching a major brand getting mercilessly owned on social media. Even if it’s a brand we don’t particularly care about – or perhaps precisely because we don’t care about them – seeing a faceless corporation get bodied by legions of angry consumers on Twitter or Facebook is pure schadenfreude at its best, especially if they had it coming (which...

January 25th, 2018

Many businesses advertise on a city- and area-wide basis, but for some advertisers, this isn’t nearly local enough.

Like crime-fighting detectives in police procedurals triangulating a perp’s cell signal with technology of questionable credibility, some advertisers home in on areas of just a few blocks – or even a few streets – to find new customers.

These “hyperlocal”...

December 27th, 2017

If you’ve spent any time online in the past several weeks, you’re almost undoubtedly fatigued by the inevitable slew of year-end retrospectives and round-ups. However, at the risk of sounding like one of those insufferable hipster types, we were doing it before it was cool, and we couldn’t bid a fond farewell to 2017 without looking back at the top stories from the WordStream blog in December...