For many years now, Google has been stressing the importance of winning so-called micro-moments. These are the times when consumers are researching and considering a purchase.
It’s crucial to be visible and persuasive at these times, offering the right message at the right moment on the right device, if you want to win the sale.
Link building is hard.
And it should be.
Links are supposed to be granted editorially, not something anybody with $5 can buy in bulk.
Search ranking survey data via Moz
But links became a commodity once every SEO and his cousin learned that links are the most important ...
PPC is all about constantly innovating, testing, measuring, and improving. That means leveraging all the latest ad features and formats, exploring new ad networks, and implementing new strategies.
So what's been working for PPC marketers this year so far, in Google AdWords, Bing Ads, and elsewhere? To find out, we asked four of the best to share what new things they've tried out so far...
Want to get away? If so, you aren't alone. Spring is the time of year when many people start researching and booking their summer travel plans. People are already searching for cheap travel deals, family vacation ideas, flights, hotels, or their favorite theme park or cruise line. And advertisers are ready:
Competition will be higher than ever this year, with consumers expected to...