Elaine Stone

Elaine Stone

Biography

As a product marketer here at WordStream, Elaine helps launch new products that empower small businesses to grow. Outside of the office, she might be found exploring the great outdoors, taking dance classes with her husband, or tracking down the best live jazz in Boston.

fixed vs. variable costs
June 23rd, 2020

If your brick-and-mortar store is closed or you can’t make your product because your supply chain has collapsed, or you can’t fulfill customer orders, your incoming cash plummets, you could be in a state of negative cash flow during COVID-19. That means you have more cash leaving your business—whether that’s through paychecks, rent payments, paid marketing campaigns, and other...

WordStream's Facebook Grader
June 4th, 2020

If you’ve been following this blog, you’ve seen us talking a lot this spring about what’s changed as a result of COVID-19. The economy has changed. Online advertising has changed. For most industries, the marketplace has changed. Your business goals have probably changed.

But in terms of running a small business, let’s talk for a minute about what hasn’t changed. We’re all...

product description from KONG
June 26th, 2019

Quick question: When was the last time you purchased something online? Yesterday? This morning? Ok, cool. So when do you think you’ll next purchase something online? Tomorrow? Tonight? No shame—me too.

And we’re not alone. Last year, 80% of Americans shopped online at least monthly, and 5% were shopping online daily,...

WordStream's Smart Ads Creator tool
May 15th, 2019

Getting the word out about your business is hard. We get it. Between running your business or serving a dozen clients, you’re one little hiccup away from feeling completely overwhelmed. Under all that pressure, it’s easy to either fall back on last year’s outreach plan or just do nothing and watch your competitors snap up all your potential leads.

But don’t sweat. Let’s chat about the...