Elisa Gabbert

Biography

Elisa Gabbert is WordStream's Sr. Manager of Content Marketing and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.

October 23rd, 2017

From time to time, people ask me what my #1 content marketing tip is. When I get this question, I always say the same thing: My #1 tip is to create a cornerstone content piece.

What the heck does this even mean? Why is cornerstone content so important? And how do you actually do it? These are questions you’ll get the answers to today!

August 23rd, 2017

I’ve been an editor for many years (don’t make me admit how many) and a writer for even longer. After even a few years in the game, every editor develops their own list of bugbears (translation: pet peeves) – the mistakes or missteps that really stick in one’s craw (translation: annoy the pants off one).

I work with many different writers, and since I share these tips privately all the...

April 26th, 2017

SEO is hard, y’all.

It can take a while to start working, and then, once you get used to seeing double-digit growth in organic traffic year over year – suddenly you hit the dreaded plateau. It’s harder and harder to make serious gains.

WordStream's traffic growth since 2009

See how the slope of growth is less steep toward the...