Elisa Gabbert

Biography

Elisa Gabbert is WordStream's Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.

December 19th, 2016

I’m one of those weirdos who finds keyword research fun; seriously, it’s one of the most enjoyable parts of my job. When you’re looking for new keywords to target, the world seems bright and full of possibility.

Looking for keyword gold at the end of the SEO rainbow

I recently ran a little keyword research workshop with some folks on...

October 31st, 2016

We know there are a lot of people out there with questions about Google AdWords – what it is, how it works, and how to do it effectively. We also know you’re all really busy! That’s why we decided to turn some of our most popular AdWords guides into three quick one-minute videos. Each video provides a high-level answer to three questions that are common among new Google advertisers. If you’ve...

April 28th, 2016

I’m not going to mince words: Hiring kind of sucks.

First, if I’m hiring for a marketing role, that usually means someone on my team is moving on, and that’s bittersweet. It’s great to see people I’ve worked with grow and try new things, but it’s also sad to see them go. Second, and worse, hiring takes up a ton of time. It can be so hard to find the right person!

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February 26th, 2016

Hey guys, you know you should be using images in your content marketing, right? RIGHT?

Apparently, you don’t! I see blog posts every week that have exactly zero images. It shocks me that anyone would publish a blog post without a single image, but this tragedy happens every day. *sob*

If you’re not already using images in all your content, here’s why you...