Emily Riccio

Emily Riccio


Emily Riccio is a marketing intern at WordStream and a rising senior at Boston College. She loves country music, all things Italian, and "The Bachelor."

example headline of a Google ad on the SERP
August 9th, 2019

Four months ago, I couldn’t tell you what PPC was. I came into WordStream for my summer internship, with the goal of helping out the demand generation team. I was immediately greeted with a bunch of terms like CPC, CPA, impressions, conversions—the list goes on. The thought of fully understanding all these acronyms and the world of paid advertising seemed hopeless to me.

But in...