Erin Sagin

Biography

Erin Sagin is the Global SMB Solutions Go To Market Lead at Google.

September 6th, 2016

Sitelinks are the king of all AdWords ad extensions. They are, by far, the most versatile extensions; they’re useful for accounts of all verticals, they appear on all devices and advertisers can use them to say just about anything.

Even better, I’ve literally never encountered an account that didn’t yield higher CTRs once enabling these bad boys. According to the crew at...

August 18th, 2016

s a kid, I despised the very idea of “couponing”. When I complained that I was bored, my mom often put me to work with coupon books. I spent hours poring through them identifying products we used, clipping out the offers and organizing them alphabetically. The only thing worse than searching for them was actually using them. With coupons, you never buy a normal quantity of the...

July 11th, 2016

 

This month, I’ve been working hand-in-hand with Google account managers to review and assess a group of accounts, ultimately coming up with our top three most impactful recommendations for each account. During these conversations, I’ve learned a few new AdWords tips and techniques and different approaches to the “old faithfuls” we’ve been using here at WordStream for years.

...
June 20th, 2016

When you take over a new PPC account, the original owner has often created and managed the account in their own, unique way. When a someone new takes over, they’ve got a tough job ahead of them. They have to navigate the existing account without fully understanding its historical background.

The best way to overcome this gap is to do an extensive PPC audit anytime you take on an...

June 13th, 2016

There’s no doubt about it, Bing Ads and AdWords have a tenuous relationship. In some ways, they’re competitors, vying for marketers to pour more advertising dollars into their respective networks. Yet, they’re also partners of sorts, working together to shape the future of digital advertising.

Lucky for SEMs, these ad management platforms have become increasingly similar throughout the...