Evan Cummins

As we wrap up our series of PPC sins, we arrive at ENVY. Now don’t get me wrong – a little bit of envy can be good. You should always be pushing your account to get better and try to enjoy the same successes as others have using PPC.

The problem is when your envy of others leads you to make bad decisions. Pushing your campaigns outside where your numbers make financial sense will...

Last year, one of my colleagues wrote about what she learned about PPC from her cats. And while I don’t have any cats, there are PPC lessons in just about everything. To demonstrate this, I have compiled a list of five PPC lessons I learned from my betta fish, Octavius.

Meet Octavius...

A few months ago, I wrote a post about how to use Excel to streamline your PPC efforts. Since then, I have gotten a few questions on how to build an Excel template. Now, there is no set way to go about creating an Excel template, as they can vary in size and purpose depending on what you build them for. What this post is meant to do is...

When done correctly, bidding on competitors’ brand terms can provide a nice boost to your online advertising performance. After all, if someone is looking for your direct competitor’s products or services, it stands to reason they might be interested in what you offer too.

However, when done the wrong way, it...

Whether you're an agency, an experienced PPC expert, or someone just trying paid search for their business for the first time, understanding and utilizing Excel can prove invaluable for creating and interpreting data within your online campaigns. In today’s post, I’ll share five simple ways you can use Excel to improve your PPC workflow and efficiency.

Excel for PPC Tip #1: Make Use of...