Evan Cummins

September 29th, 2015

As we wrap up our series of PPC sins, we arrive at ENVY. Now don’t get me wrong – a little bit of envy can be good. You should always be pushing your account to get better and try to enjoy the same successes as others have using PPC.

The problem is when your envy of others leads you to make bad decisions. Pushing your campaigns outside where your numbers make financial sense will...

March 5th, 2015

Whether you're an agency, an experienced PPC expert, or someone just trying paid search for their business for the first time, understanding and utilizing Excel can prove invaluable for creating and interpreting data within your online campaigns. In today’s post, I’ll share five simple ways you can use Excel to improve your PPC workflow and efficiency.

Excel for PPC Tip #1: Make Use of...