Keeping your feed up-to-date and compliant can be one of the most time-consuming aspects of an Ecommerce advertiser’s workweek. WordStream’s Data Feeds takes the headache out of uploading, cleaning, and organizing your product data so that you can focus on driving more sales instead of sifting through spreadsheets.
Automatically update hundreds of products at once
If you notice errors across multiple products (a blank field, for example), Data Feeds allows you to quickly search your entire product catalog for relevant keywords, then update missing or incorrect fields without wasting time searching line by line.
Don’t get hung up on categorization
As you build your feed from the ground up or import new items, Data Feeds maps your product data to their corresponding fields in Google Merchant Center. By proactively suggesting the correct Product Category or Product Type, it eliminates hours of unproductive analysis.
Ensure your products play nicely with Google
Use Data Feeds’ find and replace functionality to quickly eliminate words from your product descriptions that don’t resonate with shoppers and remove stray characters (double punctuation, stray HTML, etc) that are not supported in Google Shopping.
Optimize Your Product Data (and your workweek)
NEVER LOG INTO GOOGLE MERCHANT CENTER AGAIN
Data Feeds seamlessly integrates with Google Merchant Center, allowing you to:
Edit product titles and descriptions without changing your website content.
Create Product Variations for enhanced specificity of shopping ads.
Simplify how you manage product options such as size, model, and color.
Supplement data to support Merchant Center Promotions and seasonal items.
Solutions for Advertisers of All Sizes
Whether you sell a few dozen products or your catalog’s got commas, Data Feeds can help you manage your Google Shopping workflow more efficiently by automatically fetching new products and inventory updates up to four times a day.