Google Analytics: What Is Google Analytics?
Google Analytics is a free Web analytics service from Google that allows websites to track site visitors and marketing campaign performance. To learn how to track site visitors and marketing campaign performances, visit our Google Analytics guide. If you want to track and measure the performance of your Google AdWords paid search campaigns, learn more about our free AdWords Analytics tool.
Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.