Gordon Donnelly

Instagram hit one billion monthly users—almost an eighth of the world’s population—in June. It is a wildly popular platform, and its growth trajectory is showing no signs of plateauing. Unfortunately for advertisers, the same can be said about the amount of money businesses are currently spending...

If you’ve read our blog before or watched our WordStream Weekly videos, you know we’ve talked a ton about shopping functionality in the past six months or so. But whether it’s Instagram dropping shopping in Instagram...

In a turn of events that was impressively foretold by WordStream founder Larry Kim way back in 2015, Google is putting its long-beleaguered social media platform, Google Plus, out to pasture. While, according to the official...

Search. Display. Shopping. YouTube. Each Google Ads network represents unique value. You know your niche, the makeup of your business, and what you want out of your campaigns; but you’re working with a finite budget, and you want to maximize the return on every ad dollar you spend. So, the million-dollar question: On which network should your ads live? Or better yet, how do you allocate funds...

Google may have recently announced a sweet new climate preservation tool, but it has no similar intention of saving the News Feed.

The News Feed isn’t really going away. Not yet. But there is a disconcerting trend in play if you’re a...

Shopping, shopping, shopping! It’s not just the ditty you’ll be singing yourself this holiday season; it’s been the collective mantra of the digital marketing world for months now. Google dropped Smart Shopping in July. It introduced...

Ahrefs, Moz, SEMrush…there are some great SEO tools out there; and with them, you can do a variety of things. You can check backlink profiles. Do keyword research. Find unlinked mentions and guest posting opportunities. You can even run comprehensive SEO audits...

In a world where big and impressive numbers get the glory, search volume is often a more vaunted metric than keyword difficulty. But while it’s important to know how many times in a given month your keyword is typically entered as a query, it’s equally important to understand the level of competition vying for...

While the majority of the WordStream squad was busy spreading the love at our decked-out #Inbound18 booth, certain among us were able to sneak away to the glorious world of Inbound sessions. And just like last year, this year’s sessions were chock full of helpful marketing stats—which, if leveraged effectively, can pay MASSIVE dividends as you continue to ramp up your strategy for Q4.

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It’s been a year of many changes, big and small, to Google’s organic search results. Still, after a Spring that saw, in order, zero search results, more search results, and the displacement of featured snippets with...