Gordon Donnelly

WordStream has some impressive employees in its ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we spoke with Taylor Chan. As a product manager...

We write a lot about metrics on the WordStream blog. From click-through rate (CTR) to conversion rate (CVR) to return on investment (ROI)—if it’s measurable, and it can help you better understand the performance of...

It’s that time of year again! Ugly sweaters abound. The eggnog is flowin’. That cousin you marginally know who lives in the woods and calls himself Wild Mike wants to talk about his hemi F-250. What are you going to do?

Slip off into the other room, curl up by fire, and reflect on the nine biggest online advertising stories of the year.

2018 was one hell of a ride. From major...

Joy to the world, Black Friday promotion extensions have come! While you were sleeping, Google released a brand new ad unit aimed at helping advertisers run more effective holiday campaigns. So if you’re an advertiser that’s been carefully preparing for Black Fiveday—the five day...

Instagram hit one billion monthly users—almost an eighth of the world’s population—in June. It is a wildly popular platform, and its growth trajectory is showing no signs of plateauing. Unfortunately for advertisers, the same can be said about the amount of money businesses are currently spending...

If you’ve read our blog before or watched our WordStream Weekly videos, you know we’ve talked a ton about shopping functionality in the past six months or so. But whether it’s Instagram dropping shopping in Instagram...

In a turn of events that was impressively foretold by WordStream founder Larry Kim way back in 2015, Google is putting its long-beleaguered social media platform, Google Plus, out to pasture. While, according to the official...

Search. Display. Shopping. YouTube. Each Google Ads network represents unique value. You know your niche, the makeup of your business, and what you want out of your campaigns; but you’re working with a finite budget, and you want to maximize the return on every ad dollar you spend. So, the million-dollar question: On which network should your ads live? Or better yet, how do you allocate funds...

Google may have recently announced a sweet new climate preservation tool, but it has no similar intention of saving the News Feed.

The News Feed isn’t really going away. Not yet. But there is a disconcerting trend in play if you’re a...

Shopping, shopping, shopping! It’s not just the ditty you’ll be singing yourself this holiday season; it’s been the collective mantra of the digital marketing world for months now. Google dropped Smart Shopping in July. It introduced...