Gordon Donnelly

Google Marketing Live was a smash this year—and it wasn’t just because Katy Perry was in the house. In addition to doubling down on last year’s themes of trust, transparency, privacy, and machine learning, Google also used its Ads Innovation Keynote to introduce a ton of exciting new product features and...

SEO might seem complicated because there’s a lot that goes into it—keyword optimization, site speed, link building, meta tag optimization. But SEO is not too complex of a concept to wrap your head around. At a fundamental level, you can think of it this way:

Everything on the internet is either a piece of content or a link (...

This post was co-written by Gordon Donnelly and Patrick Henry Carrera.

If you’re a reader of the WordStream blog, you may have heard of our Google Ads Benchmarks. Each year, we reach into our giant pool of client data looking for an answer to one persistent, ubiquitous question for...

There are tons of pros associated with entrepreneurship. The freedom. The ability to work for yourself. The ability to scale something with your unique stamp on it and to reap a hefty percentage of the profit.

Less talked about are the growing pains inherent in striking out on your own to create something uniquely yours. Among those pains, de-coding the complex world of Facebook ads is...

Advertising is not always the easiest endeavor. We hear it from our customers every day. And one of the biggest pain points we hear among our small business clientele is a sheer lack of healthy modeling. How are my peers and competitors structuring their accounts? In which channels are they allocating spend? Do they have similar goals, and are they experiencing similar roadblocks? Or am I in...

This post was co-written by Gordon Donnelly and Conor Bond.

Here at WordStream, we’re committed to helping businesses like yours launch effective and profitable campaigns across search and social. Towards that end, we took it upon ourselves to identify five online advertising campaigns (two...

A couple weeks back, I presented some new data around Facebook Lead Ads at Mobile Monkey’s 2019 Facebook Ads Virtual Summit. Facebook advertisers have two main options when running lead gen campaigns: using the Conversion campaign objective to send prospects to landing pages or using the Lead Generation objective (and lead...

What a week it was! Nearly six months have passed since we first fired up our Great Google Getaway contest. A refresher—here’s what we wrote about it then:

Imagine, if you will, spending an entire day on Google’s campus with unfettered access to their product and marketing experts… Now, imagine getting...

This post was co-written by Gordon Donnelly and Kristina Simonson.

With Valentine’s Day approaching, you’re likely finding yourself in one of two camps. You’re in the heart-shaped-box-of-chocolates camp or the solo-pint-of-ice-cream camp. The late-night-Casablanca-for-two camp or the gently-sobbing-Narcos-binge camp. You’re getting gnocchi in an old Italian...

WordStream has some impressive employees in its ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we spoke with Taylor Chan. As a product manager...