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Gordon Donnelly is a college hockey washout turned SEO & content marketer. He's a sucker for: fly fishing, mudslides, and Jim Morrison.
Ahrefs, Moz, SEMrush…there are some great SEO tools out there; and with them, you can do a variety of things. You can check backlink profiles. Do keyword research. Find unlinked mentions and guest posting opportunities. You can even run comprehensive SEO audits...
In a world where big and impressive numbers get the glory, search volume is often a more vaunted metric than keyword difficulty. But while it’s important to know how many times in a given month your keyword is typically entered as a query, it’s equally important to understand the level of competition vying for...
While the majority of the WordStream squad was busy spreading the love at our decked-out #Inbound18 booth, certain among us were able to sneak away to the glorious world of Inbound sessions. And just like last year, this year’s sessions were chock full of helpful marketing stats—which, if leveraged effectively, can pay MASSIVE dividends as you continue to ramp up your strategy for Q4.
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It’s been a year of many changes, big and small, to Google’s organic search results. Still, after a Spring that saw, in order, zero search results, more search results, and the displacement of featured snippets with...
It’s a mobile-first world. This year, 52.2 percent of all website traffic worldwide has come from mobile devices. Google rolled out its mobile-geared Speed Update to all users in...
Like voice in search, the biggest topic in social medial today is Stories. Users are interacting more and more meaningfully with products and brands on mobile, and they’re doing so in a way that demands immediacy, convenience, and full immersion.
Just this year, we’ve seen...
Imagine, if you will, spending an entire day on Google’s campus with unfettered access to their product and marketing experts. What kinds of questions would you ask them?
When can I incorporate YouTube lead ads into my campaigns? Why are my organic rankings in a freefall? How does CEO Sundar Pichai...
Google Marketing Live was a smashing success this year. Google announced some seriously exciting new features coming to Google Ads; and it seemed like behind each new feature was a riveting, previously unknown statistic. The stat-dropping was so epic, in fact, that we decided to double down on...
Banner ads have been around for a very long time (check out the first one, from 1994). But that doesn’t mean we’ve solved all their problems. Display ads have lower click-through rates than text ads. it can be arduous to create different sizes for...
