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April 11th, 2019

The current competitive landscape dictates that to survive, you must keep growing. And so businesses employ all sorts of strategies and tactics to sustain this growth.

One of the most historically successful and proven methods for growing small businesses has been email list building. That’s because having a quality email list offers lots of advantages. An email list...

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March 28th, 2019

As you well know, when you work as a deck and patio contractor, you are doing business in a highly competitive space. That’s why leads are to your company what oxygen is to your body. Your pipeline needs constant cold leads—potential customers who don’t yet know your company or want your solution but could be convinced.

Your potential customers have lots of choices, so step one is...

March 6th, 2019

Ever heard the phrase “turnover is vanity, profit is sanity”?

This phrase rings especially true for ecommerce advertisers who may be blinded by revenue levels or conversion numbers instead of what really matters: the actual profitability of their PPC accounts.

It’s understandable to follow the logic that more sales would lead to more revenue. But that’s not always the...

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March 1st, 2019

You know the value of a strong paid search strategy. That’s why you spend significant time and money running ad campaigns, from keyword research to writing ad copy, and targeting your spend in order to drive qualified leads to a landing page.

When prospects click on your ad, you don’t just need them to fill out your webform. You need them to fill out your form correctly....

social media marketing tools buffer
February 8th, 2019

Social media marketing is a rather counterintuitive field. It looks like anyone could do it: post something (anything!) on social media, look for existing content, talk to people, fill your company’s Instagram account with your most photogenic team members. Sounds like a task for any kid of today’s social media era.

However, if you want your ROI to grow, this isn’t the way to go....