Guest Author

Guest Author

March 5th, 2020

As a business owner, producing videos is likely not your forte. But coming up with the ideas behind marketing videos and the strategies to propel those ideas into great marketing tools is something you and your team can be constantly thinking about. Anyone who is concerned with the business of marketing these days needs to know...

image of people working
February 5th, 2020

If you work at a digital marketing agency, you’re familiar with the fast-paced work environment—your staff needs to work quickly and accurately, while managing both internal and external expectations. It’s not an easy task.

Why is it so challenging? The answer is probably obvious. In addition to competing with other agencies for business, you're also up against companies bringing these...

phone with likes and comment bubbles
January 24th, 2020

Negative customer feedback is hard to hear, which means sometimes it’s too easy to write it off. The likes on social and positive testimonials are easier to highlight—those feel good!

But if you’re not paying attention to all customer feedback, you may be missing on a huge chunk of knowledge. What your customers think about the business means a lot because they’re the ones paying for...

reduce customer churn graph
January 8th, 2020

Churn rate, or rate of attrition, refers to the percentage of customers who stop using your products or services within a set period. This could be annually, quarterly, or monthly, but your churn rate gives you a clear idea of how many users are moving into your business vs how many are moving out.

Properly analyzed, and all things being equal, an organization’s churn rate is the key...

local search marketing page speed
December 13th, 2019

Let’s face it. For local businesses, fighting out well-known brands for residency on the first page of Google can be an uphill battle.

So what is the most effective tactic to get there without spending an arm and a leg? Local search marketing.

If you are diligent and take the time to tackle the laundry list of SEO must-dos, you’ll find a boost to your organic traffic and your...