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Guest Author

Millenial vs Gen Z
August 21st, 2019

Everyone talks about what makes millennials tick or how to market to them, so we forget they’re old news. Sure, we'll still need to market to millenials for years to come, but it's time to start focusing on Generation Z.

At first glance, millennials and Gen Z might seem very similar. But if you look a little deeper, you start to see the subtle differences between the two...

two buckets
August 1st, 2019

I used to think SEO case studies with titles like this were written by snake oil salesmen. After all, saying you increased someone’s organic traffic―especially someone who’s a multiple time New York Times best-selling author and already had a bunch of traffic―by 600% can’t be true, right?

I certainly didn’t think it could be several years ago.

Back then, I was...

loyalty marketing example
July 18th, 2019

Imagine this: You have a nice ecommerce store with your digital marketing efforts focusing on bring in new leads. Your website has clear calls to action with the occasional promotions to draw in new customers. You have active social media accounts that promote your brand story and latest products. You monitor your lead generation and conversion rates, optimizing for new customers to make a...

Leo throwing money in the air
June 25th, 2019

The role of PPC specialists in an age of automation

Automation is changing the workforce across industries all over the world, and digital marketing is no exception.

From scripts that pause your ads when items are out of stock to automated bidding strategies to manage your bidding, automation can remove the laborious manual tasks associated with day-to-day account management and...