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Guest Author

how to write emails like a human being i
April 8th, 2021

Are you a robot? If not (cue 5-min CAPTCHA asking you to identify traffic cones in a wide variety of weather conditions), you probably don’t expect to be spoken to as if you are one in your inbox. And I can’t say I’ve ever been too enthused to receive emails that read like they were written by a robot, either.

Say what you will about C3PO, but at...

digital marketing trends 2021 digital marketing
March 26th, 2021

Organizations worldwide have had to endure a big hit because of the flare-up of COVID-19. Since then, people have changed the way they shop. In-store shopping, at this point, is an inclination. Purchasers are effectively shopping on the web, and numerous organizations have gone online to keep in touch with their customers.

With this monstrous expansion in internet shopping, the...

boolean search techniques for social listening header
March 25th, 2021

In social listening, Boolean search is something of a magic move. It takes you above the rest. It finds online brand mentions that built-in wizards can’t find, gets rid of all the irrelevant noise, searches for the most obscure queries, and helps with tasks that seem like they have nothing to do with social listening (e.g., SEO).

...

seo testing best practices and ideas average page position
March 24th, 2021

Just as nature abhors a vacuum, so too do marketers regard uncertainty.

Despite years spent learning the ins and outs of SEO, no marketer knows the exact weight of the more than 300 variables calculated in Google search results—including Google engineers. The company’s advice has been relatively consistent on the matter—create high-quality original content and get inbound links from...

google EAT
March 12th, 2021

E-A-T was a hot topic mentioned on multiple SEO blogs back in 2018. Despite the community exploring this topic, little concrete information is known about it, and even more rumors and hearsay were repeated as if they were facts.

There’s even less information about the exact steps for improving the website's E-A-T are available to beginners, after all this isn’t a...

killer seo strategy 2021 meta data
March 5th, 2021

Most of you will have heard the term SEO thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply remember those three letters but never really understand what they mean. 

If that’s you, we've got you covered, and if this is your first time coming across the phrase, then you’re in luck....