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cognitive biases compromise pricing
December 6th, 2018

As human beings, we tend to think we are perfectly rational beings. We aren’t – at least that’s what decades of cognitive research has shown.

Research has shown that simple, seemingly innocent tweaks can significantly influence the choices that consumers make. These simple tweaks can significantly influence decisions thanks to cognitive biases, which are common mistakes in reasoning...

top 2019 ppc trends
December 4th, 2018

WordStream partnered with Search Engine Journal to find out what PPC experts are predicting for 2019. Below is an excerpt of the top 10 trends that 28 industry leaders expect to see next year – the top trends that marketers like you should jump on in 2019. Want to read the complete list, featuring insights from each of these 28 experts? Click here to download the...

Black Fiveday Holiday Shopping
October 16th, 2018

The term “Black Friday” originated in the United States and refers to the day after Thanksgiving, when congestion and competition in stores increases as the Christmas shopping period begins. More recently, it is better known to advertisers as the day when sales thrive and accounts move from the red into the black.

But Black Friday isn’t just a day for queuing outside of packed shopping...