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June 15th, 2018

Did you ever take on a project that you didn’t know how to do?

We were in this predicament several months ago, when our agency got our first Google AdWords client. We had helped this client with their website and search engine optimization. However, they also wanted us to take care of their pay-per-click campaign. We explained that we didn’t know how to do PPC advertising, but that we...

mobile seo for startups
May 23rd, 2018

Search engine optimisation is tricky for any business, but you’ve got a real challenge on your hands as a startup. You need to make an impact fast, get things moving and start building traction before those limited funds run out. Which is probably why a lot of startups take shortcuts with SEO, hoping to cut a few corners and speed their way to search ranking glory.

Sadly, Google has...

Instagram Videos
May 4th, 2018

Creating captivating Instagram videos is one of the most effective Instagram marketing strategies. Instagram videos can be anywhere from 3 to 60 seconds long, and can be uploaded directly from your phone, or by transferring files onto your phone from another source. This gives you a lot of flexibility in terms of how you can use video content to enhance your Instagram marketing strategy.

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call to action types on homepages
May 1st, 2018

While having the perfect homepage is more of a dream than reality for most, most marketers believe the quest for a better homepage should never end. After all, your homepage is the digital storefront of your business. You could do your best to entice the by-passers and convert them into customers, like this . . .

Cartier is a French luxury watch and...

mobile ppc superhero
April 23rd, 2018

I feel like we’ve been talking about mobile search ads since the beginning of search itself. And yet it still seems as though many advertisers don’t know how to get it right, leading to large quantities of wasted spend and missed conversions.

PPC superhero to the rescue!

Why getting mobile advertising right is so important

First, a few important stats to bear in mind....