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Black Fiveday Holiday Shopping
October 16th, 2018

The term “Black Friday” originated in the United States and refers to the day after Thanksgiving, when congestion and competition in stores increases as the Christmas shopping period begins. More recently, it is better known to advertisers as the day when sales thrive and accounts move from the red into the black.

But Black Friday isn’t just a day for queuing outside of packed shopping...

Get More Conversions
September 11th, 2018

Picture a faucet with a steady stream of water coming out. The water is pouring into a bucket, but the bucket is full of holes. Some of the water makes it into the bucket, but most of it is leaking through the holes, so you can never fill up the bucket. Now imagine the water is leads, and the faucet is PPC.

PPC will turn on that traffic and get those leads flowing down the pipeline, but...