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social media marketing tools buffer
February 8th, 2019

Social media marketing is a rather counterintuitive field. It looks like anyone could do it: post something (anything!) on social media, look for existing content, talk to people, fill your company’s Instagram account with your most photogenic team members. Sounds like a task for any kid of today’s social media era.

However, if you want your ROI to grow, this isn’t the way to go....

amazon product page
January 30th, 2019

Bidding on competitors’ brand terms is always a tricky business, but it’s particularly tough for ecommerce. To stand a chance of winning, you need enticing ad copy, tailored landing pages, and an effective bid strategy – yet in most cases it is still very hard to make it work.

It’s hard, but it’s not impossible. In this article, I will explain step-by-step how B2C brands can leverage...

SERP view of branded campaign
January 22nd, 2019

In the paid search world, you learn by testing. You test your CTAs, your ad copy, your images. You test your headlines, your placements, your keywords.

With all that testing, it’s easy to get worn out and think you’ve tried, well, everything to improve performance and increase conversion rates.

Don’t worry: you haven’t.

Whether you’re a business owner trying to...

cognitive biases compromise pricing
December 6th, 2018

As human beings, we tend to think we are perfectly rational beings. We aren’t – at least that’s what decades of cognitive research has shown.

Research has shown that simple, seemingly innocent tweaks can significantly influence the choices that consumers make. These simple tweaks can significantly influence decisions thanks to cognitive biases, which are common mistakes in reasoning...

top 2019 ppc trends
December 4th, 2018

WordStream partnered with Search Engine Journal to find out what PPC experts are predicting for 2019. Below is an excerpt of the top 10 trends that 28 industry leaders expect to see next year – the top trends that marketers like you should jump on in 2019. Want to read the complete list, featuring insights from each of these 28 experts? Click here to download the...