Heather Widman

Our customers rely on our software to manage all their online advertising campaigns, while providing them with a seamless and streamlined workflow to put time back in their day and save them money along the way.

To add to the cross-platform capabilities Advisor already supports, search (for AdWords and Bing) and social (Facebook and Instagram), we are happy to announce NEW capabilities...

January is a time for resolutions, self-improvement, goals…it’s daunting! Plus, the solutions can be expensive: gym memberships, financial planners, therapists...

But not every path to betterment needs to cost a lot of money. Enter your friends at WordStream with a brand new simple and free way to act on your digital marketing resolutions –...

Over and over again, we’ve heard from our clients, both advertisers and agencies, that reporting is a pain. When we run informal polls before webinars, reporting is usually named as one of the top two time sucks for marketers.

To make matters worse, it’s particularly difficult and time-consuming to get a clear picture of performance...

Search ad performance can vary greatly across devices due to a variety of factors, including your business type. “Need right now” businesses like locksmiths may have a higher willingness to pay more for mobile clicks than a business with a longer customer journey . These mobile-dependent businesses need bid optimization strategies that reflect which devices bring in the most leads and drive...

First, allow me to properly introduce myself. I’m Heather, head of product marketing here at WordStream. This is my first post for this illustrious blog, but I look forward to bringing you many product updates and more in the future!

Our customers trust us to provide the tools they need to run the most effective online ad campaigns within their budgets and workweeks. That means helping...