Helen Edwards, Search Marketing Analyst

Helen Edwards

Helen Edwards is a Search Marketing Analyst at WordStream. She has over two years of experience in the field and has been with WordStream since June of 2014. She has experience working with both small and large PPC accounts, and she currently directly manages over $275,000 monthly of Adwords, Bing, Facebook, and Twitter spend for 16 clients across various industries - including healthcare, B2B software, and e-commerce.

Prior to joining WordStream, Helen held an internship with Boston advertising powerhouse Hill Holliday, working on the TJX and John Hancock PPC accounts.

Helen was a finalist at the 2015 US Search Awards for Young Search Professional of the Year, recognition of a talented young search professional working in the industry. She also was a spotlight speaker at PubCon, Las Vegas. She’ll be making her next speaking appearance at the 2016 SFIMA Summit in Fort Lauderdale.

In addition to managing accounts at Wordstream, Helen represents her team on the Product Cross-Functional team, a team that leverages unique perspectives as WordStream builds, releases, and iterates new versions of its software.

Helen is a top contributor to WordStream’s blog and webinars, regularly taking part in WordStream’s Thought Leadership Program. She is also an active member of Young Women in Digital (Boston), a group of 800+ influential women in the Boston area, connecting over digital marketing.

Outside of PPC, Helen enjoys bonding with her Airedale terrier and trying out new restaurants in Boston. Additionally, as a former competitive figure skater, she still closely follows the sport. 

Awards

2015 US Search Awards - Young Search Professional of the Year – Finalist

Industry Conferences – Speaking Appearances

Pubcon, Las Vegas – 2015 (The Emotional Science Behind Search Ads)

SFIMA Summit, Fort Lauderdale – 2016 (PPC 2016 – Top Trends, Techniques & Strategies)

Education: Helen graduated with highest honors from Suffolk University with degrees both in Marketing and Entrepreneurship.