Helen Edwards

Helen Edwards

January 7th, 2016

Google isn’t wasting any time this new year in rolling out new features. I found the first update to the AdWords user interface in 2016 today while adding converting search queries to my keyword lists for a client. Under the search terms tab, you can now add specific bids to keywords when you want to add the search term as a keyword. The column is brand new.

It also has this cool ‘copy...

November 9th, 2015

After surveying a number of Paid Search Analysts here at WordStream, I was able to conclude the following: PPC can be really boring! I asked my peers to describe paid search in a few words. Their answers included: mundane, bland, dry, a numbers game, tedious, and mind-numbing.

It doesn’t have to be, though! What happens if we take an entirely different approach to PPC and find out...

April 15th, 2015

There are lots of ways to learn PPC, but sometimes I like to listen to my music collection for inspiration instead. In fact, I always have my Spotify cued up for tunes at work. It’s all about reading in between the lines – I had no idea T. Swift was so knowledgeable about PPC!

In this post, I’ll share six PPC tips inspired by Taylor Swift lyrics.

#1: “I...

August 21st, 2014

How I Stumbled Into PPC

It was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I was asked to specify my top three choices of departments in which I’d like to work. My choices? Account Management, New Business, and Content Marketing.

The listings were handed out to the 40 interns, and most people sighed...