Marketing: Digital Media & Web Optimization Associate
Job Title: Digital Media & Web Optimization Associate
Location: 177 Huntington Avenue, Boston, Massachusetts
Reporting: Director of Marketing
As a Digital Media and Web Optimization Associate, you will work among a fast paced marketing team focused on delivering quality leads to our inside sales team. This role will participate in lead conversion events both through the production and distribution of multi-media content and implementation of ongoing A/B and multivariate test conducted on the authoritative and highly trafficked web domain, WordStream.com.
This individual is a detail oriented, eager learner and creative thinker who will work in a cross functional marketing team, learning and drawing best practices from our in-house copywriter/editor, SEO/SEM expert, demand generation manager and graphic designer to accomplish goals and generate new conversion optimizing ideas.
Seek out innovative solutions to increase website conversions
Continual implementation of tests related to copy, design/graphics, offers/calls-to-action
Create and manage content using a web CMS
Produce video content
Prepare webinar recordings & distribute on social channels
Write and edit web page content
Facilitate layout of eBooks and Guides
Execute periodic reporting to show results of web optimization tests
Bachelor’s degree in business, graphic/web design or marketing.(or related field)
2- 3 years of digital marketing or related experience
Strong copy-writing and communication skills
Working understanding of how CMS tools (like Drupal) are used to manage websites
Proficient in standard Microsoft, Adobe design programs (InDesign for document production, must know basic image editing in Photoshop)
Culture fit is important. We are a venture backed, 60 person company that wants to dominate our market. We work hard, and we will be successful and make our clients successful.
Experience with or desire to learn A/B Testing tools (like Optimizely)
Detail-oriented. Can multi-task and juggle many simultaneous priorities
Marketo or marketing automation exposure is a plus, but not required.
Full-time position, with competitive salary.
Position includes comprehensive benefits (healthcare, vision and dental).
No travel required.
How to Apply
Send an email to email@example.com (astevens at wordstream dot com)
WordStream helps advertisers improve the performance, relevance, and productivity of their search engine marketing initiatives. Our unique SaaS offerings save marketers time, increase the ROI of search marketing and create better results. WordStream is a venture backed company funded by Sigma Partners and Egan Managed Capital.
Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.