Joe Kimball

December 8th, 2016

Running your business’s marketing efforts isn’t easy – and it takes a lot of time! The time it takes to optimize bids, create and edit ads, and discover new keywords all adds up. On top of all of this, you need to constantly track your performance to ensure all of your hard work is effective.

At WordStream, our mission is to develop software to help businesses of all types and sizes...

June 17th, 2016

Facebook ads – they’re so hot right now. But like with all things bright and shiny in marketing, it’s smart to be skeptical and ask whether it’s really right for your business. The tough part is that this isn’t necessarily an easy question to answer. Well at least it didn’t used to be…

Enter the Facebook Advertising Opportunity Calculator.

WordStream is always trying to keep you...

August 10th, 2015

Walking around our office, I often hear the words “AdWords is hard.” This is something that we in Product and Engineering really take to heart as we strive to simplify PPC marketing for our users.

As users, I imagine that you have similar feelings about the challenges of Google AdWords and often wonder if your hard work is paying off. Sometimes validating your efforts can be harder than...