Joe Martinez

Joe Martinez

Biography

Joe Martinez is the Director of Paid Media and Community for Granular in Milwaukee, Wisconsin. He is also the current and founding President of MKEsearch. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. He was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.

custom intent audience search terms
August 29th, 2018

YouTube ads are typically associated with top of funnel goals. Most likely you are either trying to build awareness for your products and services, or you are trying to grow your brand affinity. While I am a firm believer in top of funnel efforts, I still try to get as much direct return from my awareness campaigns as possible.

With YouTube, we can use remarketing, customer match, or...

ad-groups-earned-metrics-youtube
August 6th, 2018

When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the first time are newcomers to your brand, and they are probably not going to convert right away.

With these expectations in place, we need to look at engagement performance to evaluate the success of our YouTube campaigns. We have metrics...