Joe Martinez

Joe Martinez

Biography

Joe Martinez is the Director of Client Strategy for Clix Marketing. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, and Digital Olympus. He was also named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.

google ads price extensions example biz cards
July 8th, 2020

Google Ads price extensions are one of the manually created extensions within the platform. If your ad rank is high enough, these extensions can apply to your text ads on both mobile and desktop devices. Now, the name is pretty self-explanatory. It is a price extension, so we can showcase our price for specific products or services to any user who may see the extension within your ads. One of...

changes in ad traffic graph
June 12th, 2020

Like most online advertising channels, I have seen my clients shift how they’re using the Google Display Network to help them implement their evolving marketing strategies during the pandemic. I know each account is different, and our approach to optimization should be customized for every single account. But I wanted to take the time to share some of the tactics I have used the most since...

google display network mistakes custom intent audience
March 16th, 2020

No matter what industry you are in, or how large of a budget you have, there are some standard rules I like to stick by when running campaigns on the Google Ads Display Network. Yes, no two accounts will perform the same, and the way we approach our strategies should be unique to each goal.

But as long as I have been running awareness campaigns on the Display Network, I’ve been seeing...

differences-between-google-microsoft-ads-search-ad-distribution
February 3rd, 2020

It does not take much effort for an advertiser to import their campaigns from Google Ads straight into Microsoft Ads. But the most common mistake I tend to see is optimizing Microsoft Ads in the exact same way as with their Google Ads account. There are several differences between the two advertising platforms that advertisers need to remember to better optimize their campaigns.

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youtube-display-ads-video-placement
January 27th, 2020

When looking up the definition for the Google Display Network, we get the following description on the Google Ads help site: “A group of more than 2 million websites, videos, and apps where your ads can appear.” The Google Display Network goes beyond just websites; the sentence clearly states our ads can appear in apps and on videos, too. And, of course, when we talk about videos on...

campaign-level conversion tracking impact
December 2nd, 2019

The year always feels almost over at Thanksgiving—and now that it’s officially December, anyway, I’m focused on planning for next year. While doing that, I’ve realized how many new features released in 2019 will make optimizing your Display Network campaigns a lot easier.

Spoiler: The addition of video assets is one of my favorite new features.

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Display ads best practices: Opt to separate Search and Display here
October 2nd, 2019

Best practices. Man is that a buzzword or what? Personally, I hate saying the phrase. I hate assuming there is always one, standard way to do a certain task or strategy in a PPC account. Not every account is the same, and I will never look at any two accounts as the same.

But sometimes there are tactics or strategies that just work. No matter how much you embrace the testing mentality...