Kate Lindsay

Kate Lindsay

Biography

Kate is the senior visual designer on WordStream's marketing team. When she’s not working on WordStream creative, you can find her perusing vintage vinyl & singing in her electro pop band, Telelectrix.

Delta ad design version two
July 9th, 2019

There’s nothing like spending hours perfecting your beautiful new display ad and sending it off into the wilds of the Google Display Network (GDN) and Facebook. You’ve got a big red button, a blue background (that universally appealing color, right?), and the word “FREE” in there five times. This ad is going to do great!

But then the click-through rate dropped by .5%? Huh.

I’ve...