Ken Lyons

Ken Lyons

Biography

Ken Lyons is a cofounder and managing partner of Measured SEM.

October 14th, 2010

I've been blogging now for a little over three years now, and one of the important lessons I've learned during that time is that, to have a successful blog, you need to build relationships with other bloggers.

Now, smart link builders have long understood that "link building is relationship building," and you will get more links by forging friendships than you will cold emailing...

October 13th, 2010

It appears that Google is testing a new sitelinks format in the SERPs. I haven't seen this mentioned before in the blogosphere and it's the first time I've seen this new format so it's new to me.

Anyway, I'm only seeing the new format with branded/navigational queries. With the new sitelinks format, Google has rolled up paired listings along with multiple domain and subdomain listings...

October 7th, 2010

I've created dozens of websites using WordPress, both for my own personal use and also for clients. When I create a blog in WordPress, one of the first things I do is install plugins to turn the off the shelf version into a highly-functional, feature driven machine.

There are literally hundreds if not thousands of WordPress plugins, but I stick to a stable of 11 tried and true essential...

September 23rd, 2010

 

I wanted to share an experience I've been going through after one of my sites was infected with malware. I've been involved in search marketing for the past six years and have been lucky enough to have never had a site hacked. But, alas, all good things must come to an end.

About two weeks ago, one of my sites was the target of malevolent hackers. I became aware of the...

August 25th, 2010

Unless you've been living in a cave, you know the flavor of the month for link baiting is INFOGRAPHICS!!! They're everywhere, and many major online publications (Huff Post, Fast Company, BoingBoing, Mashable, etc) make it a habit of running cool infographics each day. What's more, infographics hit the front pages of social giants like Digg, Reddit, StumbleUpon on a regular basis.

Now...