Keyword Grouper Frequently Asked Questions (FAQ)

Below is a list of frequently asked questions regarding the Free Keyword Grouper. If you have a question not listed here, shoot us a note and we'll be sure to answer it and add it to the list.

Q:  What are people saying about the Free Keyword Grouper?

A:  So far, it's been very well recieved by search marketers! Check out a recent blog posting that compiled just some of the industry buzz.

Q:  Is it completely free?

A:  You get ten free uses up-front, then one free use per day going forward. If you want unlimited use of the Keyword Grouper and our other keyword tools, sign up for the Keyword Research Suite.

Q:  What are keyword groupings?

A:  Keyword groupings (also known as keyword niches, keyword clusters, and keyword themes) are smaller, targeted lists of semantically related keywords that can be used to drive paid and organic search marketing strategies.

Q:  Why do I need a Keyword Grouper tool?

A:  Keyword Reports from Web analytics and Search Query Reports from AdWords often contain tens of thousands of search queries - this valuable information is very difficult to understand in such a raw format. Generally, making sense of huge keyword lists requires importing keyword data into Microsoft Excel and trying to organize the data into columns or different worksheets.

The process of manually organizing huge keyword lists to find valuable groupings can take hours, even days, using typical keyword tools or spreadsheets. WordStream's Free Keyword Grouper automates that process - just paste in up to 1,000 keywords and the tool finds the most profitable keyword groups for you to target in just seconds. The keyword groupings that you discover are incredibly valuable for informing and optimizing both PPC and SEO.

Q:  How will keyword groupings help my SEO campaign?

A:  Identifying keyword groups allows you to prioritize your SEO workflow, identify promising topics for Web content and blog posts and help ensure that your website's information architecture is well-optimized for the most profitable keywords.

Q:  How will keyword groupings help my PPC campaign?

A:  Identifying keyword groupings that are relevant to your business allows you to create a strong PPC account structure at inception. This will save you time and money by delivering more relevant ads, which in turn improves your Quality Score, which drives both greater impression share and lower Cost-Per-Click (CPC).

Q:  Is there a video tutorial that explains how to use the Keyword Grouper?

A:  Yes. You can watch it here:

Q:  Where would I get keyword data to group together?

A:  The Free Keyword Grouper requires that you paste in your keyword lists and, optionally, the associated keyword frequency data. This data can be obtained from a variety of different sources:

  • Search Query Reports in Google AdWords
  • Keyword Reports (organic search referrals) from Web Analytics applications (such as Omniture, Google Analytics, etc.)
  • Any keyword suggestion tool (for example, our Free Keyword Tool)
  • Any combination of the above data sources

Generally speaking, keyword data derived from Web Analytics or Search Query reports is more valuable since that keyword data is derived from your actual PPC and SEO campaigns. But you can just as easily paste in all of your keyword lists to see what groupings are discovered.

Q:  What if I don't have any keyword data available to use?

A:  No problem. Try out our Keyword Niche Finder instead.

Q:  What's the difference between the free keyword tool, the free keyword niche finder, and the free keyword grouper?

A:  WordStream provides various free keyword tools. Here's a summary of them and what they do:

Q:  How does the Free Keyword Grouper work?

A:  The Keyword Grouper employs a proprietary keyword grouping algorithm that performs advanced linguistic, semantic and statistical analysis on your keyword list (up to 1,000 keywords) in order to find the most relevant and potentially profitable keyword niches -- all in just 2 seconds!

Q: What if I have to organize more than 1,000 Keywords?

Sign up for a subscription of WordStream Keyword Research Suite, our premium collection of keyword tools. The Standard Edition allows you to group up to 2,000 keywords, and the Extreme Long-tail Edition allows you to group up to 10,000 keywords.

Q:  How do I save my keyword groupings?

A:  You can have your Keyword Grouper results exported or emailed to you in a zipped file. A WordStream Keyword Research Suite account gives you unlimited access to all our free keyword tools, including the Free Keyword Suggestion Tool and the Free Keyword Niche Finder.

Q:  I signed up for a Free Tool Account. Do I have to create a new profile to purchase Keyword Research Suite?

A:  No, you can keep your same Free Tool Account login information. Just login to WordStream as usual and then click the "Buy Now" link under Keyword Research Suite on the Accounts page. WordStream will import your saved information into the form and you just need to fill out a few additional fields.

Q:  Will my proprietary keyword data be kept private?

A:  Yes. We don't save the keyword data that you paste into the keyword grouper. That's your valuable, proprietary data. WordStream will never provide or sell the names and private data of our customers or site users to outside companies. We are a reputable, award-winning, venture-backed company and therfore you can rest assured that we will honor our strict privacy policy. We also employ various security measures, including Secure Socket Layer (SSL) protocol, to protect the loss, misuse and alteration of information under our control.

To be clear: any keyword data provided by WordStream users is in no way collected, shared or integrated with the free keyword tools, or any other third parties.

Q:  How does the keyword grouper tool differ from your premium software editions?

A:  The Free Keyword Grouper showcases the power of keyword grouping and organization for search campaigns. But as critical as it is, grouping and organizing your keywords is just one aspect of an effective search marketing strategy. To succeed in the long term, you need to practice ongoing keyword discovery and expansion, keyword analysis and refinement, negative keyword discovery, and content production and prioritization. WordStream for PPC is a powerful, innovative PPC platform for creating and managing high-performance pay-per-click campaigns. Keyword Research Suite is collection of powerful SEM tools designed to help search marketers that perform a high volume of keyword research on a regular basis.