Discover and export new keywords and performance data to help you succeed in search.
Thousands of searches analyzed daily
WordStream's Free Keyword Tool makes it fast and easy to find the keywords your business needs to drive traffic through organic and paid search.
Find New Keywords
Enter a keyword or website URL to get hundred of relevant keyword results, tailored to your industry and country.
Research & Prioritize
Each keyword has a competition score, an estimated CPC, and a proprietary Opportunity Score that helps you make the most of your marketing budget.
Improve Your Google Ads Account
Download your full keyword list in a CSV format that's ready to upload directly into Google Ads, so you can get to work on your new campaigns.
Brought To You By WordStream, Supported By Google
Our Free Keyword Tool utilizes the latest Google search data to deliver accurate, targeted advertising ideas.
WordStream's software and services, including our award-winning Google Ads Performance Grader, help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.
Google Premier Partner Innovator Award USA
Google Premier Partner Growth Champion
The Free Keyword Tool: Better PPC & SEO Keyword Selection
"I rarely get excited about SEO and SEM tools...But, when it comes to keyword research it is virtually impossible to produce a quality worksheet without software. When I have to perform the same task for my customers, the process is even more daunting and time consuming...there is now a better way to manage huge keyword lists and this tool is called WordStream."
Mihaela Lica, Search Engine Journal
"As search Engine Marketing grows as an industry, it's inevitable that new technology will evolve to fill in the gaps where current solutions fall short. Case in point is WordStream, a new SEM tool that specifically helps raise productivity for handling, assembling and segmenting your keyword list."
We’ve revamped our popular Free Keyword Tool and it’s better than ever, with more features, more data, and exclusive info to help you manage, optimize, and expand your search marketing campaigns.
Keyword research can be a slog, but WordStream’s Free Keyword Tool makes it fast and easy to find the keywords your business needs to drive traffic through organic and paid search.
Want to know more about WordStream’s new and improved Free Keyword Tool? Then keep reading!
Why use WordStream’s Free Keyword Tool for keyword research?
Keyword research is one of the first – and most crucial – steps in any search marketing campaign, organic or paid. But most free keyword suggestion tools offer limited results and limited utility, especially when it comes to keyword research for PPC.
To drive search engine traffic, whether through organic search or paid search advertisements, you need the right keywords, plus a process to expand your keyword lists over time. That’s where our free tool comes in. WordStream’s Free Keyword Tool gives you hundreds of relevant keyword results, plus additional, actionable information like competition level and estimated CPC, all for free!
To drive search engine traffic, whether through organic search or paid search advertisements, you need the right keywords, plus a process to expand your keyword lists over time. That’s where our free tool comes in.
WordStream’s Free Keyword Tool gives you hundreds of relevant keyword results, plus additional, actionable information like competition level and estimated CPC, all for free! It's an awesome alternative to Google's Keyword Planner.
How does the Free Keyword Tool work?
Just enter a keyword and then choose your industry and country (if desired). You’ll get a list of related keyword suggestions, including long-tail keyword variations, as well as their Google search volume.
You can also enter a website URL – such as a competitor’s homepage – to get contextual keyword suggestions and ideas to help you compete against similar businesses.
We’ll show you the top 10 keywords right away. To get the full list of keywords, just enter your email address, and we’ll send you the full keyword list by email for free.
To unlock the rest of the keyword data – including competition level, estimated CPC, and our proprietary Opportunity Score – just connect your Google Ads (formerly AdWords) account through a secure OAuth sign-in.
What are the Free Keyword Tool’s unique features?
You don’t just want keywords – you want competitive, industry-specific information and keyword analysis features that help you prioritize and make the most of your marketing budget.
Our free Google keyword tool is specifically designed to arm paid search marketers with better, more complete keyword information to inform their PPC campaigns, including competition and cost data, tailored to your country and industry, so you know your keyword list is super-relevant to your specific business.
Another awesome new feature is our proprietary Opportunity Score that highlights your best keyword opportunities. You should prioritize content and campaigns targeting keywords with a higher Opportunity Score because those are the ones that are most likely to deliver results for your business!
Plus – you can link your Google Ads account through a completely secure connection to get even more data that will make your job easier.
Then download your keyword list as a CSV file to make it super-easy to upload directly into your AdWords account. Put your keywords to work!
We think it's one of the best keyword research tools out there for PPC marketers. But you can use it for SEO keyword research too!
Keyword Data Sources for The Free Keyword Tool
The Free Keyword Tool’s keyword and keyword search volume data is sourced through the Google keyword research API. However, the Opportunity Score is calculated through our own proprietary algorithm to help you prioritize your work by focusing on your best possible keyword opportunities.
Filtering Free Keyword Results by Industry
With WordStream’s Free Keyword Tool you also have the option to filter your results by industry, which restricts your results and other data including search volume, competition level and estimated CPC so they’re all maximally relevant to your industry.
For example, if you search for keywords related to “cars” while selecting “Arts & Entertainment” as the industry, you’ll see results like “cars movie,” “disney cars,” and “pixar cars.” However, if you input the same term and change the industry to “Finance & Banking,” you’ll see results like “new car incentives” and “new car lease.”
You can filter your results by 24 business verticals, including Apparel, Arts & Entertainment, Autos & Vehicles, Beauty & Fitness, Books & Literature, Business & Industrial, Computers & Electronics, Finance & Banking, Food & Drink, Toys & Games, Health, Hobbies & Leisure, Home & Garden, Internet & Telecom, Jobs & Education, Law & Government, News Media & Publications, Family & Community, Occasions & Gifts, Pets & Animals, Real Estate, Retail & General Merchandise, Sports & Fitness, and Travel & Tourism.
International Keyword Data
You can filter your keyword results and volume/performance data geographically – choose between 23 countries including Australia, Austria, Belgium, Brazil, Canada, Czech Republic, Denmark, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, Turkey, United Kingdom or United States.
More about PPC keywords
If you want to learn how to sort your new keywords into actionable clusters, check out our article on keyword grouping. And if you just want to use our Free Keyword Tool to find costly keywords that are wasting your PPC budget, read all about negative keywords.
The Free Keyword Tool is fast, accurate and easy to use
Knowing how to do keyword research is important, but not the only step in the search marketing process. WordStream offers plenty of tools to help you optimize your online marketing campaigns, including:
The AdWords Performance Grader – A fast, free, and easy way to audit your AdWords account. Find out how your AdWords campaigns stack up against competitors, and get actionable tips for improvement.
WordStream Advisor - WordStream Advisor makes online advertising easy: You can create, optimize, manage, and measure high-performing paid search and paid social campaigns in just 20 minutes a week. Smart tools, weekly alerts, and visually stunning reports save you time and money.