Kristina Simonson

Kristina Simonson

Biography

Kristina Simonson is a digital marketing specialist at WordStream and is in charge of managing our own paid search and paid social accounts. When she’s not busy driving leads, she enjoys traveling, running, and adventuring for the best margarita in town.

Facebook objectives selection
November 26th, 2018

Often, Facebook advertisers put so much focus on their creative, message, and targeting that they overlook their settings. While, yes, creative may be the most important part of your advertising strategy on Facebook, it won’t drive the results you’re looking for if you don’t implement the proper objectives and settings for your campaign.

Put it like this: overlooking your...

Google Analytics Phone
September 13th, 2018

If you use any kind of automation in your Google Ads or Facebook Ads account, you may have asked yourself recently: What does it mean when Google or Facebook says it's "Learning," and how can you avoid it?

Trust me, I get it – and I was searching the same thing just a few months ago. After extensive research and sifting through support docs, we’ve built up a strong understanding of what...

how to pin a lead ad on facebook
July 24th, 2018

What does a lead gen marketer love more than leads?

Free leads of course! So when I learned about an overlooked tactic that allowed us to start funneling our Facebook page traffic into leads at zero cost, you can imagine how I excited I was.

Today I’m going to walk you through the steps to building out a Facebook lead form to pin at the top of your business page...