Larry Kim

Larry Kim

Biography

Larry Kim is the founder of WordStream and CEO of MobileMonkey, a chatbot building platform.

January 25th, 2017

What's the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year.

I won't lie: I've become a bit obsessed with machine learning. My theory is that RankBrain and/or other machine learning elements within Google's core algorithm are increasingly rewarding pages with high user engagement.

Basically, Google wants to find...

January 13th, 2017

Nothing beats a great marketing conference. Whether you'll be speaking or attending, marketing conferences offer tons of amazing opportunities.

 

If you want to learn tons of new things that will help grow your business in 2017, then you should plan to attend a marketing conference. Plus, you can meet or reconnect with lots of super smart people at conferences – people who...

January 9th, 2017

It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won't be like any of the other SEO predictions posts you've seen so far. You know...

When it comes to making SEO predictions, a lot of experts take the safe route. We all know mobile SEO is going to be...

December 27th, 2016

It's the end of the year as we know it, and we're feeling fine. Why? Because this year we read – and fell in love with – some truly amazing articles about all things PPC.

 

In fact, what you're about to read are my picks for the 21 best PPC marketing articles that were published around the web in 2016. These articles are the unicorns that managed to stand out from a sea of...

December 20th, 2016

When I'm not busy at WordStream, talking about magical unicorns on social media, speaking at industry events, or writing, I'm reading. I want to stay up to date on everything SEO, which means I devote hundreds of hours to reading every year.

As another year comes to a close, I want to share my top picks for the best, must-read articles of the year.

While there was (as always) a...

December 12th, 2016

Is Twitter the best online advertising platform?

Sometimes!

It’s true – Twitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find – though ultimately it will depend on what you hope to accomplish.

December 7th, 2016

Another crazy year is almost behind us. The year 2016 will be remembered for some huge and unexpected changes, some awesome new PPC features, and welcome changes to both the Google AdWords and Bing Ads platforms.

But some new PPC features stuck out more than the rest this year. This article will separate the unicorns from the donkeys!

Here are my picks for...

November 28th, 2016

Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns.

What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns.

Marketing unicorns are so special that, even though they’re...