Lauren Gentile

Lauren Gentile

Like many others in our industry, Lauren stumbled into marketing and has worked in both the dental industry and finance. She’s happy to have found a home in marketing and, more importantly, at WordStream, where she is a senior customer success specialist. Lover of all furry four-legged creatures, dad jokes, and a good plate of BBQ, Lauren can most often be found outside soaking up the sun like the Floridian she is.

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How to Beat PPC Seasonality with MSAN & Google Display Network

PPC seasonality impacts most businesses—but there are ways to beat the slump. In this guide, you'll learn how to identify seasonal patterns, how cross-platform display advertising can help during impression dips, and how to make the most appealing display ads possible!